5 Quick Hacks From Donna Moritz That Can Get You Socially Sorted

Digital content strategist and the founder of socially sorted Donna Moritz, believes in today's time, content is the key, and they best way to get traction for your content is to get more user generated content for your brand. Moritz helps brands to leverage the power of social media, visual storytelling, and content strategy in the business. She is a highly sought-after speaker and trainer in marketing and tourism internationally. In a candid conversation with BW Businessworld Moritz talks about five quick hacks which can get you socially sorted in the online media space.She sheds light on the perfect strategies to get your content viral and understanding the importance of user generated content.

Get In The Game: New Marketers
I think it is keeping up with the constant change. I think there should be more preparation to deal with the change. In the same respect, one should try not to jump to every new platform. We think we have to be present on every social media platform like Snapchat, Instagram etc. when in reality we don't have to be. It depends on the kind of business you are and what your comfort zone is. If you are a smaller business it is better to start with one or two social media platforms and if you are a big company, you can cope with more platforms. The idea is that one has to be consistent on one platform and not jump rapidly from one to another. Facebook and Instagram are the best places to start. You have to make a strategy and look at what you are posting, how you are posting and look at your community, and try to get user generated content.

How To Optimise Your Content:
Content is the key and is very important. There has been such a big shift from traditional content. Earlier marketers had to pay for content or look out for it. Or maybe one had to pay to be online or on TV or radio. Now if you have content, you can build your own platforms. Today core content is really important, like your blog, or maybe a YouTube channel or a podcast. These would be the three really important platform types you can build and essentially own, and from there share it on to social media.

Basically having content that you own is really important, but you have to be consistent.

Best Practices for Social Media: Use user generated content
One of the best practices would be leveraging user generated content. It is a really important practice, one can never create as much content as the audience will. This also brings in the idea of the audience around the brand, because what the audience thinks around your brand is your brand. Get your audience involved, give them a hashtag to talk about, to tweet, let the audience create the buzz and you will see the magic.

Future is Video Content
Talking about Virtual reality, it is the future in many ways. But Virtual reality will never replace reality, one thing that works really well with social media these days is having the human contact. Interacting with people through video, and live videos or even in person. However, VR can be a great way of scaffolding that and reintroduce your brand. AI will have a really big possibility for geo tagging and location based marketing. We will be able to find out when something is available at a particular location. It will be really good for brick and mortar businesses. But its presence online can do wonders for the brand.