Author
The author is an intern with BW Businessworld.
Digital is changing consumers in a positive way for Isha Sharma, especially when it comes to understanding food and asking the right questions
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Prateek Malpani points out that brands will always follow consumers and consumers will only take to platforms that give them value
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Crompton Greaves Consumer Electricals has followed a multi-pronged strategy of acquisition, innovation and portfolio expansion to consistently grow, earmarking an aggressive play for the year ahead
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In this celebratory time, Godrej Appliances carried out various marketing tactics and are set to introduce new products to boost its sales in the inflation period and to catch on to the customer’s attention
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In FMCG, the F stands for festive month, when sales and production ramp-up compared to previous months and special offers are being offered by chocolate and sweets brands, especially
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With transformation happening at a rapid rate, marketing mavericks at BW Marketing World- DDB Mudra Digital Almanac 2022 launch discuss the many facets of digitalisation and its future prospects
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Amidst the inflation, digital connectivity has been a boon for the FMCG sector as it has helped tremendously in scaling sales. Although e-commerce is still popular, offline shopping is not going away any time soon
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Retail inflation came in at 7.01 per cent in June 2022, but astonishingly, the FMCG sector is in a better place and does not seem to be severely impacted
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The United Nations General Assembly has declared 15 July as ‘ World Youth Skills Day' to commemorate the importance of hiring young people for employment, decent work, and entrepreneurial opportunities
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According to a 2019 National Association of Software and Service Companies (NASSCOM) report, there are 450 agri-tech startups in India growing at a rate of 25 percent year-on-year. The World Bank has stated that hunger levels remain alarmingly high. Have an insight on how can agri-tech startups help in reducing food shortages?
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