Author
Dr. Sheetal Jain is Founder & CEO of Luxe Analytics, a luxury market consulting firm based in New Delhi. She is luxury brand strategist, researcher and consumer behavior expert credited with conducting India’s first quantitative study on luxury consumer behaviour. Jain has been widely covered across print and digital media as a thought leader in the luxury domain. Her research work has been published across several international and national refereed research journals, books and other reputed publications.
India is becoming a favourite destination for global luxury brands. Recently, Italian menswear brand Brioni, Spanish brand Balenciaga and Swiss chocolate maker Laderach have made their debut in India
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