WayCool Launches ‘Censa’ To Offer Its Tech Stack For Global Food Supply Chains
WayCool Foods, an agri-commerce platform, has announced the launch of ‘Censa’ to offer a comprehensive tech stack in food ecosystem. Censa solutions will address a wide-range of problems in the supply chain, ranging from crop health protection, disease detection and management, real-time mandi price, food processing, demand-supply matching and more.
The newly launched Censa platform looks to deliver technology products as customisable SaaS solutions across six verticals, which cover the complete food and agri-supply chain: farm, processing, distribution, retailer, consumer and finance.
“The reason we built the stack was because we couldn't find anything equivalent in the market. When we started out this wasn't our intent. We wanted to buy a number of ‘off-the-shelf solutions’ and integrate,” said Karthik Jayaraman, Co-founder and Managing Director, WayCool Foods.
“But we realised that even in that last-mile distribution piece, there is a separate solution for Salesforce automation, a separate solution for logistic planning and separate solutions for collections management. And these don't talk to each other. Many of them are not seamlessly integrating into enterprise platforms. This is what drove us to build this stack,” he added.
Supported by a 200-member tech team, Censa platform brings complete, real-time visibility and controls across the supply chain, be it in terms of demand planning, growing, managing inventory, sales force automation, distribution and credit management.
Censa has observed a great demand for its solutions amongst mid-sized enterprises and small FMCG companies in the middle east and Africa.
“The launch of Censa reiterates our commitment to transforming the global food ecosystem on the back of advanced tech while also benefiting all stakeholders simultaneously. We have accelerated this launch based on the positive feedback and queries received from over 100 potential global clients when we showcased our solutions at Expo 2020 and other global events,” said Avinash Kasinathan, CEO, Censa.
The WayCool Foods subsidiary aims to have one per cent of world’s food move through its platform to contribute to the age-old supply chain.
