<div>A number of timeless ads track the evolution of the advertising industry in India. These ads have made some of the brands households names across the country and defined their position in the years to come. Consumers remember the ads fondly recalling the era and advertisers recall the story behind its conceptualisation. <strong>Hita Gupta </strong>brings to you 10 such brands with timeless advertising, which never go out of trend. No personal favourites here but just in alphabetical order:</div><div> </div><div>1.<span class="Apple-tab-span" style="white-space:pre"> </span><strong>Air India</strong></div><div>Unlike most brands which sign multi-million deals with celebrities to endorse their brand, Air India is a believer in real people and real advertising. In order to gain traction for the cash- strapped airline, the advertiser sought to employ non-actors to endorse the brand and reinstall faith in the national carrier. <br><br><img alt="" src="http://bw-image.s3.amazonaws.com/amul.jpg" style="width: 650px; height: 384px; margin: 1px;"><br> </div><div>2.<span class="Apple-tab-span" style="white-space:pre"> </span><strong>Amul</strong></div><div>Amul has become synonymous with the childhood of every Indian. As children, we have always had a glass of milk, or a cube of butter, a slice of cheese which made Amul a part of our life. No one can orget the Amul girl in a polka dotted frock with blue hair. The timeless brand though, has found excuses to engage the Amul Girl with every current issue buzzing the country and the latest one being the IPL Verdict by the Lodha Panel.<br><br><img alt="" src="http://bw-image.s3.amazonaws.com/liril.jpg" style="width: 650px; height: 384px; margin: 1px;"><br> </div><div>3.<span class="Apple-tab-span" style="white-space:pre"> </span><strong>Liril</strong></div><div>Liril goes beyond just personal hygiene and engages the consumer with freshness associated with the brand. Over years, we have seen Indian models featuring as Liril girls but this time Liril did not deviate from the set-up of freshness but got a Brazillian model on board in its latest ad campaign.<br><br><img alt="" src="http://bw-image.s3.amazonaws.com/magii.jpg" style="width: 650px; height: 384px; margin: 1px;"><br> </div><div>4.<span class="Apple-tab-span" style="white-space:pre"> </span><strong>Maggi</strong></div><div>Despite the ban on Nestle’s Maggi, it is still a leader in the instant noodles category. It may take longer than two minutes to cook but for years Nestle has positioned the noodles brand as 2-minutes meal to cook. It attempts to engage consumers of Maggi in the ‘Meri Maggi’ story.</div><div><br><img alt="" src="http://bw-image.s3.amazonaws.com/nirma.jpg" style="width: 648px; height: 384px; margin: 1px;"><br><br>5.<span class="Apple-tab-span" style="white-space:pre"> </span><strong>Nirma </strong></div><div>Hema, Rekha, Jaya aur Sushma, sabki pasand Nirma…Nirma has never deviated its positioning away from the large Indian masses. Actors may have changed over years but it has always employed four women who depict the diversity of the country among different social classes. </div><div><br><img alt="" src="http://bw-image.s3.amazonaws.com/pears.jpg" style="width: 650px; height: 384px; margin: 1px;"><br><br>6.<strong><span class="Apple-tab-span" style="white-space:pre"> </span>Pears</strong></div><div>Pears as a wash care brand have elaborated on the concept of ‘Pure and Gentle’. Unlike Liril, it does not push for freshness but gentle care. Over years, Pears has sought to create space within families. Remember how the little girl says to her mother, “<em>Aaj mera exam hai.. Aapka chehra mer liye lucky hai</em>”? Like a mother cares for her kids, Pears cares for your skin.</div><div><br><img alt="" src="http://bw-image.s3.amazonaws.com/rasna (1).jpg" style="width: 650px; height: 384px; margin: 1px;"><br><br>7.<span class="Apple-tab-span" style="white-space:pre"> </span><strong>Rasna</strong></div><div>Millions across the country have associated Rasna with a refreshment drink as it is has attempted to replace home-made drinks in India. Rasna was devoid of celebrity status but with a group of children hunting for a mango or orange flavour drink has carved a timeless brand image for itself.<br><br><img alt="" src="http://bw-image.s3.amazonaws.com/raymond-large.jpg" style="width: 650px; height: 325px; margin: 1px;"></div><div><br>8.<span class="Apple-tab-span" style="white-space:pre"> </span><strong>Raymonds</strong></div><div>It is a challenge for an apparel brand to stay timeless with its values but Raymonds has managed to hold the brand values together for years. ‘Raymonds - the complete man’ has held together the attributes of premium quality fabric and Indian values close to itself.</div><div><br><img alt="" src="http://bw-image.s3.amazonaws.com/wahtaj.jpg" style="width: 400px; height: 257px; margin: 1px;"><br><br>9.<span class="Apple-tab-span" style="white-space:pre"> </span><strong>Taj Mahal</strong></div><div>Taj Mahal has always sought to list its advertisement under the premium category by getting on board actors and celebrities with niche association. Saif Ali Khan, Zakhir Hussain have communicated the same message for years making Wah! Taj timeless.</div><div><br><img alt="" src="http://bw-image.s3.amazonaws.com/vicco (2).jpg" style="width: 650px; height: 384px; margin: 1px;"></div><div><br>10.<span class="Apple-tab-span" style="white-space:pre"> </span><strong>Vicco</strong></div><div>Vicco Turmeric, Nahi cosmetic, Vicco Turmeric Ayurvedic cream…Most of us still remember is age-old ad jingle and it continues to hook the consumer with no change in its value as an Indian ayurvedic brand. Vicco has positioned itself as an Indian brand which is deeply embedded into the lives of consumers across India. </div><div> </div>
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