E-commerce firm Snapdeal announced a partnership with Energy Efficiency Services Limited, the government company that is leading the Domestic Efficient Lighting Programme (DELP) for the Ministry of Power.
This will allow the government to increase its distribution reach of LED bulbs with Snapdeal providing an online outlet to sell bulbs starting from Rs 99.
The partners hope that this deal will assist in the promotion of efficient lighting, enhancement of awareness of using LED to reduce electricity bills as well as increasing efficiency in domestic energy consumption.
Energy Efficiency Services is a joint venture of the National Thermal Power Corporation Limited (NTPC), Power Finance Corporation, Rural Electrification Corporation and Power Grid. It was set up under the Ministry of Power to facilitate implementation of energy efficiency projects. It aims to create energy savings of up to 20 per cent of current consumption to unlock the energy efficient market in the country which is estimated to be worth $12 billion.
"Snapdeal is proud to be chosen as a partner by the Power Ministry to support its DELP program. With our unmatched reach in metros as well as tier 2 and beyond, and our huge customer base, we will be able to support the Government achieve its target of replacing incandescent bulbs with LEDs. We will further contribute by spreading awareness of long-term benefits of energy conservation through our platform and social media channels," said Rahul Taneja, a vice president at Snapdeal.
"In today's time, e-commerce is a platform for maximizing reach and I am hopeful that this partnership will make the programme more accessible to the people and drive it across the country," Energy Efficiency Services managing director Saurabh Kumar.
BW Reporters
Simar Singh is one of the youngest members of the BW team. A fresh graduate from IIMC, she also holds a degree in political science from LSR. She enjoys covering power, startups, lifestyle and a little bit of tech.
