<div>Near field communications (NFC) is now becoming a reality. Multiplex chain PVR has launched a PVR Wallet on the BlackBerry 10 platform. Developed by IT solutions company NEC India, users can buy tickets at PVR multiplexes across 15 locations by simply tapping their NFC enabled phone at the kiosks in the cinema hall premises. Users can also purchase food across in the cinema halls using the devices. <br /><br />Considering that the BlackBerry 10 platform is available only on the Z10, the usage will be limited for now. The app is available as a free download on the device. Considering that the BlackBerry Z10 comes for over Rs 43,000, the immediate usage is going to be limited. NEC is looking to offer the PVR Wallet for Android and Windows phones over the next three months. However, it will not work on the iPhone since it is not an NFC enabled device.<br /><br />What the user needs to do is load cash (up to Rs 5,000) into the wallet, before using the device. This is just one of the things that NEC India is doing to tap the Indian retail market. Zubair Alam, country head, NEC India points out that as usage increases, PVR will be in a position to figure out better that clientele that comes to their cinema halls. It already has close to a million people who visit the halls. With NFC, PVR will be able to send in customized campaigns to the regular users.<br /><br />There are other things that Alam is trying out in the retail space. One such experiment is happening at a quick service restaurant that specialises in sweets. Here, NEC is working on an application to digitise price tags. Once that happens, it will be possible for the restaurant chain to change prices for products across stores at the click of a button. <br /><br />The other application they are working on is mobile point of sale device. That will be used at the cosmetics counters at malls. It has been seen that women do not buy products half the time after getting a paper slip from the counter to make payments. So, the mobile device will generate the bill, so that the customer can make the payment there itself.</div>
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