PVR INOX Expands Its Footprint In West, East Opening 2 Cinemas Totalling 10 Screens In One Day

On November 13, PVR INOX, the largest and premium cinema exhibitor in India, opened 10 screens across 2 new multiplexes in Mumbai and Bhubaneswar. The new cinemas aim to expand the company's presence in key markets and target new demographics. PVR INOX now has 345 screens in 76 properties in Western India and 138 screens in 36 properties in Eastern India.

Maison INOX, a 6-screen multiplex located in Jio World Centre, Mumbai, has 2 Insignia screens, 1 IMAX screen and 3 regular screens with a total seating capacity of 790 audiences. PVR INOX now has a screen portfolio of 260 screens in 53 properties across 15 cities in Maharashtra.

Meanwhile, the 4-screen multiplex located at Utkal Kanika Galleria Mall, Bhubaneswar is the first cinema in the city featuring all 4K Laser screens with a seating capacity of 682 audiences. In Odisha, PVR INOX has a presence in the cities of Bhubaneswar, Cuttack and Rourkela with a screen portfolio of 29 screens in 7 properties.

“We are proud to open 10 screens in two different regions of our country with their unique set of audiences,” said Ajay Bijli, Managing Director, PVR INOX Limited.

Speaking about the launch in the West and Eastern part of India, Sanjeev Kumar Bijli, the Executive Director of PVR INOX stated, “We are delighted to announce the launch of 2 new properties in the West and Eastern regions of our country. “

“Lack of out-of-home entertainment options in India and increasing number of malls are aiding the footprint of multiplexes and PVR INOX is expanding its multiplex presence in these malls to provide more options to consumers to watch movies on the big screen,” he concluded.