Priyanka Gill: The Catalysts

In July 2022, The Good Glamm Group restructured into independent Brands, Media and Creator divisions, naming its co-founder Priyanka Gill the CEO of Good Media Co.

Since then, the company doubled down on video content to accelerate its content-to-commerce strategy. “This move resulted from analysing content consumption patterns of users who have now moved towards short video formats. The demand for video-based content has gone up,” says Gill.

The Good Media company is investing USD 5 million in its video assets and digital media platforms to increase its reach by 150 per cent and scale revenue across the group by 50 per cent. This is no easy feat and Gill is confident of meeting these expectations.