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Philips Brand Ambassador Varun Dhawan Launches AquaTouch

Business World Jul 14, 2015

The new Philips AquaTouch will be available across all retail outlets and leading online portals. It is priced at Rs 4995, says Haider Ali Khan Philips India and its new brand ambassador Varun Dhawan came together to unveil a new electric shaver ‘Philips AquaTouch’ in Mumbai on Tuesday (14th July). It has a new way of shaving as it has been titled ‘Wet and Dry Electric Shaver’ that can help u shave with only water or you can use it on dry mode. It is compatible either way. Philips has created a niche in men and women body grooming products targeting the youth who wants to express themselves freely through their personal style. Philips India has said that they continue to focus on trimming and body grooming business with bollywood actor Arjun Kapoor as the brand ambassador while the shaving business with Varun Dhawan. Now they have all new three faces of bollywood to endorse their personal care business in India, Arjun Kapoor, Alia Bhatt and Varun Dhawan. On the launch of the product, ADA Ratnam, president personal health at Philips India said, “Manual shaving is a thing of past and we have been leading the shift to electric shaving over the years. The modern man of today wants no-mess, skin friendly shaving solutions and we provide it with Aquatouch.” He also added that, “Varun Dhawan simplifies the modern man image of suave, confident and well-groomed. And with this product will give you the perfect shave without any nicks and cuts.” Varun Dhawan seems elated about his association with Philips and said, “It is a brand that led the male grooming revolutions in India over the years. I have been a user of Philips shavers for years. Ir represents the modern man of today.” He also said that he had started shaving at the age of twelve when he was in school and got many cuts. The new Philips AquaTouch will be available across all retail outlets and leading online portals. It is priced at Rs 4995. Philips offers electronic shavers, trimmers, hair clippers and body groomers for men and dryers, straighteners for women. It had posted Euro 21.4 billion sales in 2014 and employs over one lakh people in more than hundred countries.