Personal Finance, Health Top Influencers Of Health: Ipsos Report
Personal finance and health are the top influencers of our happiness and there are 72 per cent of Indians are happy, as highlighted in Ipsos India's annual Happiness Report.
Family is placed third in the pecking order of the importance hierarchy, far lower in influence than health and personal finances as mentioned in the report.
The analysis also revealed Indians have higher expectations on the financial front. So, while it was an important influencer, the current happiness score of personal finances was much lower, at 55 per cent, meaning thereby only 55 per cent of the Indians are happy with their personal finances.
Interestingly, on the professional front, work and career were seen to play a more significant role in terms of how they affect their finances. The actual work and colleagues had a lesser impact on overall happiness, the report pointed out.
The report, the first of its kind in India, is based on the twelve-month data for 2023 from the Ipsos IndiaBus monthly Happiness Monitor.
“Indians are happy in their own ‘personal bubble’. Their attention is more inward-driven, rather than the external situation of the country and the world. The report captured variations across the life stage, location and gender of the individual. For instance, for men, health and personal finances were equal influencers, while for women, health was clearly ahead as a driver to be happiness,” said Parijat Chakraborty, Group Service Line Leader, Public Affairs, Corporate Reputation, environment social and governance (ESG) and corporate social responsibility (CSR), Ipsos India.
Chakraborty further added that for those living in metros, health was a bigger influencer than for those in non-metros. An age-wise analysis also revealed the shift in what makes individuals happy like health overtakes finances for those older than 46 years, as compared to the younger generation (where both health and personal finances were equally important).
