Interior Should Marry Elegance With Functionality: CEO of Broadleaf Kitchens And Wardrobes

What inspired the inception of the ELLE DÉCOR Kitchens & Wardrobes store in India, and what vision do you have for its future?

"ELLE DÉCOR Kitchens & Wardrobes in India was born from a desire to fill a market need for stylish, functional, luxurious yet affordable solutions. Our vision is to redefine home design by blending aesthetics with real functionality. We're committed to setting new standards of excellence as we expand nationwide."

Design Philosophy: Can you elaborate on the design philosophy behind your exquisite collection of Italian-made modular kitchens and wardrobes?

"Our design philosophy is simple: marry elegance with functionality. Crafted in Italy, our collection focuses on clean lines, very premium materials, and innovative design concepts to elevate everyday living, and all of this is presented to the customer through Virtual Reality to have an exact feel of what they are buying and how it will look like at their home. We are sure the way we are presenting our designs to the buyer will make a huge impact on understanding materials, finishes and overall look and feel. We prioritize both beauty and functionality to enhance modern lifestyles."

Collaboration with ELLE DÉCOR: How did the licensing agreement with Lagardère Active Enterprises come about, and what synergies do you see between Broadleaf and ELLE DÉCOR?

The licensing agreement with Lagardère Active Enterprises stemmed from a mutual appreciation for design excellence and a shared vision for creating premium home solutions. Broadleaf saw an opportunity to leverage ELLE DÉCOR's iconic brand to enhance our offerings with their sophisticated aesthetic and design sensibilities. We believe this collaboration will not only elevate our product range but also resonate with discerning customers who value style and quality. Together, we aim to set new standards of innovation and elegance in the home furnishings industry in India".

Customer Experience: What unique experiences can customers expect when they visit the ELLE DÉCOR Kitchens & Wardrobes store at MG Road?

At ELLE DÉCOR Kitchens & Wardrobes store on MG Road, customers can expect a truly immersive and personalized experience. From the moment they step in, they are greeted by an ambience that reflects sophistication and style. Our knowledgeable staff are dedicated to understanding each customer's unique needs and preferences, guiding them through our exquisite collection of Italian-made modular kitchens and wardrobes. With interactive displays and expert advice, we ensure customers can visualize their dream spaces through our Virtual Reality Software and make informed decisions. We aim to transform the shopping experience into a journey of inspiration and delight, leaving a lasting impression on each and every visitor".

Sustainability and Craftsmanship: How do sustainability and craftsmanship play into the creation of your kitchen and wardrobe designs?

At ELLE DÉCOR Kitchens & Wardrobes, sustainability and craftsmanship are at the heart of our design ethos. We prioritize eco-friendly materials and production processes, ensuring minimal environmental impact without compromising on quality or style. By championing sustainability and craftsmanship, we're not just creating beautiful spaces – we're shaping a better future for our planet and our customers."

Future Plans: Following the launch of the first store, what are Broadleaf’s plans for expansion, both in India and potentially internationally?

"After the successful launch of our first store, Broadleaf is poised for ambitious expansion. In India, we plan to strategically expand our footprint, establishing additional flagship stores in key cities to cater to growing demand.