<div><em>Filmmaking and distribution company Eros is targeting youth audience in its digital entertainment push, H<strong>aider Ali Khan </strong></em><em>reports </em></div><div> </div><div>Eros International, a filmmaking and distribution company, will grow its focus on the online entertainment segment with the launch of its app ErosNow.</div><div> </div><div>With a boom in smartphone use and the projected huge growth in Internet users, Eros seeks to target people below 30 years of age.</div><div> </div><div>"We will take the advantage of Internet as our potential audience is quite big in numbers. We will reinvent Eros from a film studio to a more consumer facing content and digital content in the next phase of growth," said Jyoti Deshpande, group CEO and managing director at Eros International.</div><div> </div><div>"The absence of enough premium content on television is now driving general public to use smartphones and to look for alternate content on demand. That is the opportunity we want to tap into," Deshpande said.</div><div> </div><div>When it comes to watching television at home, young people spend very less time but tend to devote almost three hours daily on surfing the internet.</div><div> </div><div>According to a recent KPMG-FICCI report, India will have over a billion mobile users by 2017 and half of them will be Internet users using 3G and 4G platforms.</div><div> </div><div>The market is expected to grow by 3.5 per cent and India will cross $2.7 billion in online advertisement per year by 2020, says a Goldman Sachs report.</div><div> </div><div>Eros has a library of over 3,000 films in Hindi, Tamil and other regional languages. The ErosNow app will allow viewers to watch the films they want with any Internet connected device like laptop, smartphone or tablet.</div><div> </div><div>Rishika Lulla Singh, CEO at Eros Digital, said, "We already have over 19 million registered users and now we want to drive our subscriber growth. We have built our technology platform that will offer world-class consumer experience with exclusive and compelling content."</div><div> </div><div>The company will bring out reality shows, adaptations of hit international series and original productions like drama, comedy and thrillers. Its three new shows are Khel, The Client and Ponniyin Selvan.</div><div> </div><div>Eros will also produce international sitcoms with Anil Kapoor Film Company.</div><div> </div>
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