When we think of companies, their purpose is to serve the consumers and their stakeholders and contribute to the country's growth story. The purpose is essential for most organisations. It is more than just the size or scale; if purpose is built in an organisation, it can fulfil the aspirations of the country, the stakeholders, and the consumers. The second important aspect of any business is trust. If your consumers can trust you, the effective output is undoubtedly more than the business you generate from your venture. So, purpose and trust become the two most important pillars on which any organisation stands.
It is the job of all the professionals working in the organisation, not just the top management or the CEO, to build that culture. The culture we create in an organisation should prepare everyone to respond to the customers' changing needs, adapt to the changes, be open to understanding what is happening around them, and be flexible and resilient in handling unforeseen circumstances. This is where the essence of leadership comes in, limited not only to a few people but to everyone within an organisation. This should continuously be the focus area of business leaders.
The Year Ahead
Every year is good, but it depends on how you as an organisation cope with changes. Covid was a big challenge when at least organisations like Amul showed they could work round the clock and be resilient to changes around us. This year has begun well for most of the business houses. We are optimistic at Amul about how this year will be and will continue the journey which we have been pursuing for the last 77 years.
A Wellbeing First Brand
In the food business, and particularly in the case of milk, which is a super food, our job is to communicate the goodness of milk to all consumers. This encompasses every customer across age groups and income groups.
We endeavour to highlight the goodness of milk and its composition and make it appealing to the requirements of every single customer. We talk about protein becoming a vital part of the lifestyle to ensure consumers' overall goodness and wellness. Moreover, it's not just the customers' nutrition but also the producers' livelihood. If 3.6 million farmers are engaged in this and women producers treat this as a source of their livelihood, it's a dual responsibility for brands like Amul.
As Told To Ruhail Amin
_20240704165558_original_image_3.webp)