CMR study reveals Gen Z's awareness of AI-powered smartphones driving chipset brand preference, with MediaTek leading in brand salience
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Despite facing challenges in the mid-premium segment, Apple continued to assert its dominance in the premium and super-premium segments
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The super-premium segment (USD 800+) showed the highest growth rate, with a 44 per cent increase
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This shift is being supported by attractive financing options, lucrative trade-in deals and bundled offers that make high-end devices more accessible
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The development will also add a new button on the screenshot clipboard pop-up, an option that will allow the screenshot sharing of a new conversation in ChatGPT
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