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Consumers, especially younger generations, are increasingly seeking outfits that reflect their personal style and cultural pride, creating a shift that has opened significant opportunities for both luxury and homegrown brands
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Industry leaders are leveraging innovative tools to capture consumers' attention and stay ahead of the competition during the most lucrative time of the year
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According to industry reports, India's gold demand is expected to rise by 15-20 per cent during the festive and wedding season, especially after the government reduced the gold import duty earlier this year
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Myntra and Twid have joined forces to enhance the shopping experience of customers by integrating reward points from multiple banks and brands
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