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Consumers, especially younger generations, are increasingly seeking outfits that reflect their personal style and cultural pride, creating a shift that has opened significant opportunities for both luxury and homegrown brands
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As the festive season sales on ecommerce platforms have seen a surge in participation from non-metro cities, the growth dynamics is slowly taking a new shape
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The report states that the ecommerce sector is poised for substantial growth and the gross merchandise value (sales) is expected to be around Rs 1 lakh crore to Rs 1.2 lakh crore
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Industry leaders are leveraging innovative tools to capture consumers' attention and stay ahead of the competition during the most lucrative time of the year
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The shift towards the sales of premium electronics items on ecommerce has indicated a new phase of consumer decision-making motives which appears to be moving away from touch-and-feel retail
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The logistics sector in India is proactively scaling up and innovating to meet the festive season's high demands. From leveraging cutting-edge technology and expanding infrastructure to hiring temporary staff and enhancing operational efficiency, companies are leaving no stone unturned to ensure a seamless and efficient supply chain
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As we navigate this (ecommerce) evolving market, the line between necessary regulation and rhetoric becomes ever more crucial to define
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As the union Minister of Commerce Piyush Goyal raised concerns over the growth of ecommerce and claimed that these online platforms are eating into retail, it became crucial to assess the factors leading the debate
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The growth is fueled by increasing consumer preference for online shopping and robust internet penetration across the country
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Quick commerce, a subset of ecommerce, has been witnessing robust growth in sales during the ongoing festive season and has been making a mark
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