The rise of digital gold, especially during festive seasons, underscores a broader trend of digitisation in financial products. As awareness grows and digital gold platforms innovate to offer more user-friendly experiences, this alternative investment method could become a mainstay in the Indian gold market
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The survey, which polled both investors and non-investors of digital gold, reveals that the perceived safety, purity, and convenience of digital gold are the primary motivators behind its growing appeal
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