Currently, the quick commerce landscape in India is dominated by Zomato-backed Blinkit, Zepto, and Swiggy’s Instamart, which is gearing up for an IPO
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The platform includes industry-standard comparative analysis and unique user behaviour insights, along with exclusive reports that allow brands to understand high-value consumer actions related to their products
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The prospective relocation of Flipkart's domicile carries implications beyond organisational logistics, potentially offering substantial tax benefits for the Indian government
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By providing incentives and cost advantages to sellers, Flipkart aims to enhance competitiveness and pass on benefits to consumers in the form of reduced prices
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The decision stems from the considerable costs and regulatory hurdles involved in setting up new dark stores
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The company is currently in the process of establishing a network of dark storefronts as it gears up to launch its quick commerce solution in July, aiming to cater to the increasing demand for ultra-fast deliveries
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Flipkart also intends to deepen its brand engagement with blockchain technology and is focused on utilising it for tracking promotional content and users purchase activity
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Flipkart's foray into rapid commerce is poised to present a challenge to the well-established contenders Blinkit and Zepto
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