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Articles for Premiumisation

FMCG, Retail Brands Focusing On Premiumisation Strategies Amid Inflationary Pressures

With the current inflationary pressures and tempered demand in urban markets, industry players are planning to refine the premiumisation approach

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Alcobev Sector: Steady Demand, Premiumisation To See 8-10% Revenue Growth In FY25

Operating profit margin (OPM) to remain stable at 12 to 13 per cent in FY2025 due to a decline in packaging material cost, despite the increase in grain prices in H1FY2025, says Icra

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How Muralikrishnan B Revived Xiaomi In India

Revitalising Xiaomi: Muralikrishnan B's Strategic Vision to Reclaim Market Leadership and Shape India’s Tech Future

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