The majority of products used during Chhath Puja are crafted by local artisans and craftspeople, generating new employment opportunities and supporting cottage industries
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Across India, trade groups have been encouraged to prioritise items crafted by local communities, thereby supporting small artisans
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The Industry body estimates that China may lose nearly Rs 1.25 lakh crore in business this season due to the preference for Indian-made goods
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Major players in the ecommerce space are ramping up their marketing campaigns and offering significant price cuts to attract consumers during this crucial shopping period
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These figures highlight the robust consumer spending during the festival driven by the vibrant celebrations of Janmashtami, marking one of the most commercially active periods of the year
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