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Articles for magazine 13 July 2024

Editor's Letter: A Challenging Summer

This issue of BW Businessworld explores the consequences of India’s harshest and busiest summer, examining the impact it has had on businesses and consumers alike

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India Has Two Clear Pain Points: Thomas Dohmke, CEO, GitHub

GitHub’s Dohmke on the need for AI regulation in the country, teaching coding at schools, how the lack of private capital has put startups in India, Brazil and Germany at a disadvantage, and more

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Scoop In Summer

As temperatures rise, the ice cream industry gears up to beat the heat with premium offerings, immersive experiences, digital innovation, collaboration and indulgence

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Innovation Is Critical: Abhishek Khaitan, MD, Radico

Khaitan, MD, Radico Khaitan explains the reasons behind company's growth and premiumisation strategy in an interaction with BW Businessworld

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Radico Khaitan Grows With Premiumisation Focus

Radico Khaitan has grown into one of the largest manufacturers of IMFL in the country thanks to is focus on premiumisation and marketing strategies

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Genuine Expertise In The Age Of Self-branding

Tall claims can backfire for actual career growth by eroding trust and credibility. When professionals exaggerate their expertise or accomplishments, they set unrealistic expectations that they may be unable to meet. This can lead to disappointment and a loss of confidence from colleagues, superiors, and clients. Over time, this can damage their reputation, making it harder to secure promotions, new opportunities, or professional endorsements

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Lasting Legacies Of Modern India – Big & Small

Starting from the Constitution – that holy book of our democracy that has truly defined and shaped India – drafted by the great team led by Dr Ambedkar, the institution of the ECI must rank pretty close. The great scholar and first Vice President of India had described the ‘idea of India’ as “a symphony where there are, as in an orchestra, different instruments, each with its particular sonority, all combining to interpret one particular score”

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Designing A Vent-o-Box

Too much venting can become toxic not only for the recipient but also for the person doing the venting. When we continually offload our frustrations without introspecting the root causes of our worries and upheavals, we risk fostering a cycle of negativity and dependency. For the listener, constant exposure to someone else’s grievances can lead to emotional fatigue and strain the relationship

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Searing Summers, Surging Sales

Muscling through the summers in style,brands across categories are raking in the moolah by ramping up production, adopting a segmented approach, making an all-out marketing effort and staying attuned to market dynamics and consumer preferences

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Embracing An Omnichannel Marketing Strategy

While digital and TV remain our primary channels, our strategy encompasses all media to not only ensure a holistic consumer experience but also to connect more intimately with them, says Manish Sharma, Chairman, Panasonic Life Solutions India

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