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WPP takes the top spot at the 71st Cannes Lions International Festival of Creativity, followed by Omnicom
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With 18 Lions, India’s performance was low-key. Leo Burnett stays on top followed by Ogilvy & McCann; WPP leads, followed by Publicis & IPG
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Wearing not just his chief technology officer hat but also as the owner of X, Elon Musk spoke on how X is utilising AI to match content and ads to its users, how it is the best place to access global leaders and is ‘A plus’ on brand safety
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In an exclusive interview with BW Businessworld, WPP’s Chief Creative Officer Rob Reilly discusses the importance of creativity as a growth driver & the big trends emerging at Cannes Lions
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