Apple has laid down the gauntlet for every TWS earphone under the sun with new AirPods 4 that now get active noise cancellation and a price point for less than Rs 20,000. It’s closer to Rs 10,000 if you don’t want active noise cancellation.
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As Apple intensifies its local manufacturing operations in India, it aims to transcend mere assembly and establish a comprehensive ecosystem of local suppliers who manufacture the fundamental components of its products within the country. This strategic move seeks to diversify its supply chain away from the traditional reliance on China.
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