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CFOs: Dhonis Of The Startup World

It’s the last 10 overs of a 50-over game, India is bowling first. The batting team has already crossed 250 run mark and are advancing steadily at 10 runs per over. India will have to bat exceptionally well to chase down the run mountain and win the ODI.  The bowling changes are critical and the fielders have to be at the right areas. Senior players are chipping in with words of advice and there needs to be a constant check on the over rate.  Bowlers need to stick to the plans.  He needs to keep a hawk eye for each delivery bowled as he is the wicket keeper, he has to go down and wait for the ball, stand up  after the bowl is bowled and run up to the stumps  to create a run out chance.  All this, and surely much more.  How often have we seen Dhoni do this during the slog overs? Keeping the wickets and being the ‘finisher’ in the batting line up while successfully captaining the Indian team is a true mark of an all rounder. Dhoni took up all these challenges from 2007 when the Indian ODI cricket team was in transition.  With the senior players no longer at their peak and new teammates still settling in , the ODI team  then, can be tagged as more of a ‘startup’ in a corporate terminology. It required a leader, a true all rounder to lead from the front and elevate the team from a startup to the world champions in ODI and T20. The role of modern day CFOs in a typical startup environment is somewhat similar. A start-up demands that the CFO wear multiple hats, as the business negotiates its way through uncertainty, an ever present cash crisis and the operational demands of a rapid scale up.  Restricting themselves to their ‘finance’ domain is not only sub-optimal for a CFO in a start up, it can be downright dangerous to the health and even the survival of the organisation.  So, what should the CFO of a start up be thinking about? Cash, Cash, Cash: At a startup, cash flows (and not necessarily profit) are the make or break factor to determine whether the enterprise will survive.  Demand, sales and revenues take time to pick up and the enterprise needs to be able to predict its cash burn accurately.  Whether the startup is in the ideation stage or an in early growth phase and whether it is making ends meet or has got the initial round of funding from VCs / PEs, the CFO plays a critical role in fund raising, in monitoring the end use of funds and in tracking the cash flow runway to ensure that the Promoter/ CEO is not out of fuel (cash) in the lead up to achieving profitable scale.   Forge a winning partnership with the CEO: Like a good ‘finisher’ in an ODI game, good CFO plays two critical roles for his/ her company.  One, he plays according to the situation and two; he likes to stay till the end to see him team home.  Promoter/ CEOs vary a great deal in terms of experience, ability, temperament, commercial awareness and response to risk. A good CFO needs to bring in aggression in the though process if the Promoter/ CEO is naturally conservative or as is often the case, bring in conservatism, if the CEO is of an aggressive mindset.   A CFO also sees the team through to the end, by measuring progress against plans and ensuring that red flags are highlighted on time for corrective actions to be taken.  Since most start ups have a very limited runway, helping the CEO to improve ability to spot, identify, define and correct mistakes is a critical role of the CFO.  CFO - the new #2: Where the CEO is busy building the business, acquiring customers and ensuring good customer experiences, the CFOs are taking on larger roles in start-ups and acting as the virtual #2in their organisations.   This is a massive responsibility for the CFO to carry, as he has to share the same passion as the CEO, needs to have adequate experience of working in start up like situation, be functionally competent, command the respect of the operations team and help the CEO generate value from the enterprise. To build credibility and earn respect from fellow workers, a start up CFO needs to be hands on problem solver, not afraid of rolling up his/ her sleeves to ‘fix the plumbing’.  The ability to help the CEO see the big picture (macro), yet zoom in to fixing the detail (micro) is not easy to find in one individual.  In fact, MyCFO was born to fulfil this ‘hard to meet’ expectation of a start up CEO, of having the CFO as a sounding board and operational problem solver, while being functionally competent in the finance domain.  Going beyond the ‘F’ word : Start up CFOs are usually young, passionate, all rounders who are curious and are proactive about being part of the solution.  Wanting to get involved with everything that is to do with the growth of the startup and not be restricted to the ‘F’ (i.e. Finance) word is the hallmark of a good start up CFO. The CFOs for the start-ups have to be the C'X’Os; individuals with the ‘X’ factor and individuals whose presence can improve the ‘X’ (valuation multiple) for the business.  The CFO brings strong execution will to ‘make things happen’. He is the go-to-person for solutions to practical business problems, not all of which are finance issues.   A good start up CFO in involved in deciding monthly office overhead spends (admin role), designing an ESOP or defining a performance management scheme for senior managers (HR role) or in recommending whether allowing some freebies to customers to retain them or attract new ones is a good strategy (business development / marketing role), measuring the effectiveness of the sales process (sales role), having brain storming sessions with the Product Development team to provide his view on how a layman would perceive the product at the current price point (acting as dummy customer to the Product Team) and in chalking out medium term to  long term strategies with taking responsibility for financial goals of the startup (board role).  An all rounder CFO is what start-ups need. Good CFOs are adapting to this world of uncertainty and opening up to avenues way beyond finance and accounts. It’s time every start-up answers an imperative question “Do you have the Dhoni in your team?” The author, Anam Dhila, is a Chartered Accountant (CA) and Chartered Financial Analyst (CFA - US) by qualification. Anam works as Project Manager at MyCFO  

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Snapdeal Buys Freecharge In Mobile Transactions Push

E-retailer Snapdeal.com said on Wednesday (8 April) it bought online mobile recharge firm Freecharge for an undisclosed amount in a bid to boost its reach in the fast-growing mobile transactions business. Snapdeal, backed by SoftBank Corp, competes with Flipkart and Amazon.com Inc's India unit in the country's online shopping market, which is expected to be worth $102 billion by 2020, according to Morgan Stanley. Easy availability of smartphones and cheap data plans have resulted in most of those transactions to be made via apps, where consumers use their mobile phones for everything from buying clothes to booking movie tickets. Freecharge allows users to top up amounts on their mobile phone or internet connections and get coupons as reward for using its service. Snapdeal Chief Executive Kunal Bahl said 1 million mobile transactions would take place daily once the companies are combined. About 75 percent of all Snapdeal transactions now are through mobile users, he said. Freecharge would remain an independent platform even after the deal, which is expected to close within the next 6 months, Bahl said, without specifying how much much it paid to buy the mobile recharge firm. With the acquisition, Snapdeal would become "the largest mobile commerce company in India," the company said in a statement.(Agencies)

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Start-ups To Cater To Unorganised Market

Small businesses with good time management are more likely to see growth and are perfect breeding grounds for new technologies. Enterprises, small and medium-sized, which are tech-savvy, tend to create jobs and drive more revenue as compared to their lesser tech-savvy counterparts. This fact has already been established in a research commissioned by Microsoft Corporation and another survey independently conducted by The Boston Consulting Group (BCG) which is a global management consulting firm and leading advisor on business strategy. The findings of both the surveys depict that if more SMEs in India adopted the latest IT tools, there is potential for SME revenue to grow by $56 billion and create 1.1 million new jobs.Event ticketing industry, which is estimated at $1 billion in India alone, excluding tickets sold for buses, trains, airplanes, movies, museums, art galleries, etc, has commenced leveraging the technology about a year ago. Technology has been deployed not only to list events, but to categorize tickets and enable their online sale by powering them with payment gateways. The e-commerce-enabled technology platforms are now moving to the next notch by becoming partners with large-format event organisers.The Indian economy today, to a large extent, is driven by the SME sector and there is a tremendous opportunity for economic growth. Technology has played a pivotal role in helping these SMEs expand their businesses. The organizations adopting technology have witnessed enhanced efficiencies that have brought visibility to key performance parameters. It also gives better control over operations, reach newer markets and grow their businesses. For instance, event technologies have evolved to encompass multiple segments. Their horizons have widened from not just selling tickets online, but the other products like attendee check-in, attendee networking, and enlisting of venues have all been brought onto technology platforms, making small and medium enterprises entrench themselves in this business.As per the survey, IT-enabled SMEs, which are denoted as technology leaders, grew in revenues faster by 15 per cent and were also able to create twice as many jobs as SMEs that use less technology. Such companies also reported greatly improved employee mobility, scalability and agility. The report also showed that the latest wave of technological advancement, such as cloud services, brings potential for the most far-reaching innovation and business growth ever. It also creates opportunities for more SMEs to achieve the growth rates of technology leaders by leveraging technology to fuel productivity and growth. It was also found that high performing SMEs were always ahead of the mainstream IT adoption and constantly integrated and upgraded the latest technology in their systems. This not only improved their productivity, but also helped them connect with new customers and markets, particularly outside their own region or country and compete with larger players. These companies employ the full range of available tools - from productivity software to Internet connectivity and cloud-based services.Small enterprises with less than a million dollar annual gross merchandise volumes are able to visualize a manifold business growth to the tune of almost $25 million annually, just because they are able to tap the technology resources and align them with the business.In the past few years, SMEs have played a vital role in developing the Indian economy and beyond. It has also been the primary driver of job growth. It, however, remains a large and informal economy in India, which mostly does not get reflected in the statistics. It is indeed true that these SMEs provide a large opportunity to increase output and employment substantially. They would also lead to a more vibrant economy by outperforming innovation. In spite of this, it has been revealed that the adoption of IT services by SMEs is absolutely uneven. Apart from this, many SMEs and their customers do not have access to modern broadband networks and many lack the skills to get the most out of it. These SMEs are also still using large amounts of old and less efficient hardware and software. The reason behind this is the highly priced new devices due to high import duties. SMEs are also concerned about online security and privacy. Despite these obstructions, the growth prospects described in the study are too important for governments and the IT industry to ignore.At this point, the event industry, which is on the forefront of leveraging the IT to the hilt, are now embedding live streaming as an added offering to the event organisers and also such offerings are seen as revenue grossers.One of the major drawbacks of the Indian economy is that almost 90 per cent of SMEs in India have no access to the internet as compared to only 22 per cent of SMEs in China and 5 per cent of SMEs in the US. As the government looks at making the most of the economic growth, it is important for the policy makers and the IT industry to implement strategies to remove barriers to IT adoption by addressing the top concerns of small businesses about using more technology.    The author is Founder & CEO, MeraEvents.com

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Guardians Of The Network

The information highway, or the network, has been for many the hope of humanity in sharing knowledge. Yet the digital world, like the real world, is prone to focused attacks because some groups believe that information, when in the hands of large corporations, is not democratic. There are large gates or forts in the IT world that differentiate between those civilized and those that are not. Today large IT security companies like Symantec, RSA, McAfee and Norton are building these forts for Fortune 2000 enterprises and they secure data centres and networks for these corporations. But with the world of devices and applications converging on small enterprises, there needs to be an overhaul in the way IT security is looked at, both in terms of cost and its reach. Enter AppKnox, a quirky startup from Bangalore, whose business model is as unique as the individuals who run it.  Incubated at Microsoft Ventures,  their motto is to ready enterprises for the next wave of IT security, which is about being agile and proactive during the deployment of mobile applications. Three engineers, or the musketeers, Prateek Panda, Subho Halder and Harshit Agarwal have got together to tell the world that they need not build standard fences; instead they ask them to take the fight to the hackers by understanding security at the code's scripting level. "Security is the last piece which software developers think about, it is a procedure for them and therefore several applications out there, on all mobile operating systems, are vulnerable," says Subho Halder, co-founder at AppKnox. Early DaysThey met at a college in Orissa, seven years ago, and were looking at software programming through a different lens. For them every program could be broken into and reprogrammed to fit their commands. Their search for breaking code took them deeper into the dark world of the black hats, these were the wizards and sorceresses of the computer world or just plain people, who break into computing programs to steal information or to help organisations secure their applications. It’s a good thing that these guys have seen the dark side and are now out there to "serve and protect" the world. However, their learnings were not treated with fondness. Like all things unconventional, they were shunned by many. Once employed, after college, the curiosity to tell their organisations that their applications could be broken into led them to trouble. Their organisation put the brakes on them and the boys were pulled up for pointing out mistakes. They were hitting at the sanctity of the organisation, or more so the chief technology officer's ego. In fact, an IT services company, where Subho worked, threatened to sack him and warned him not to ever dabble with such things. "It's sad that a good intention is always hushed up because the company does not have good IT security policies and wants to cover it up," Halder says. Nevertheless, these experiences made them stronger since the business or market numbers proved that they could become entrepreneurs. Organisations spend $71 billion on enterprise information security. By 2020 the number could go up to $100 billion. Gartner predicts that this year alone enterprises would spend $6 billion for cloud based applications. With Gartner predicting that the world will have 50 billion devices being connected, protecting the information highway is going to be like the American movie Tron. For those who have not seen the movie, human beings enter the computer world to fight corrupt computer programs trying to extend their dominance in the physical world. Why AppKnox?The genesis of AppKnox in 2014 began with an intention to help software developers focus on security before they release their app. All that the user has to do is to send the binary of the app on AppKnox's website. Voila! The AppKnox "engine" will tell you about the flaws in the scripting code, the source code and the machine code. Their business model is based on software-as-a-service and will also consult with companies in making their IT security stronger for their mobile play. Their service will benefit a whole host of small companies that cannot afford proprietary security software. They have raised pre-seed money of $19700 from a Singapore-based incubator called JFDI Asia and are well on their way to raising angel money. But why do these market or industry numbers make sense? For that we need to go back to 1985 when the world's first virus was created, by two Pakistani software entrepreneurs, on a floppy disk. They created the software to corrupt information stored in computers. But the virus had to physically move from Pakistan to the USA through a 5 inch floppy disc to corrupt computers. From there on it brought down several university computers. It made those Pakistani engineers, Basit and Amjad Farooqi, world famous. Today information is sent over the network and the highway is open to information bandits. There are millions of viruses that sit in the network to destroy or steal information everyday. Therefore, the need to have more folks patrolling on the "civilized" side. The business for AppKnox will depend on its ability to sign up more customers. For this, it needs money, but finding it can prove hard for an IT security startup. There is a reason for that because the Indian market is still not concerned about network or mobile security. Earlier an innovative Bangalore-based startup called RedForce Labs, which pioneered protection - from hackers -  of online money transfers, could not succeed because banks were not convinced of the hardware-oriented business model. The banks cited that the startup included, in their business model, payment for an external USB device that would infuse protection during money transfers. However, the idea was pure genius because any software can be broken into and the startup made an effort to protect information through a security code infusion from a plugged in external device. AppKnox seems to be the next extension. And their best bet is to scale up to survive.

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A Doctor For All

Many go to hospital only to find that their insurance cover is not enough to meet the expenses of the medical procedures. So they have to take a loan to pay for hospital expenses. The National Sample Survey Organisation of India says that 32 per cent of rural India and 22 per cent of urban India were in constant debt. About 20 per cent of long-term household debt involves paying off hospital operation expenses and medical bills. Enter "DocTree", a platform that puts power right back in the hands of the patient. This startup allows patients to upload their ailments (scans and images), on their website and connect them to the hospital ecosystem, which tries to treat the patient at the cheapest possible rate. The patient selects the hospital that offers the best price for care with a reputed doctor. "The power is in numbers. We are creating a database of patients, whom the hospitals cannot ignore," says Srinivasan Narayana, CEO and founder of DocTree. He says that it brings down the cost of care because doctors bid for the patient and offer to treat the patient at the lowest cost in the many hospitals that they consult. Therefore, it is in the interest of the hospitals, to engage and retain their doctors in providing care at lower prices, rather than losing the patient to a competitor. Today hospitals want higher revenues by increasing the number of procedures. The platform provides scale for hospitals and increases the reach of care in the country," says Narayana. The platform is open to different hospitals and doctors to subscribe to. This 18-month-old startup has currently added more than 40,000 patients and over 30 hospitals in Bangalore alone. It has got angel funds of $8,00,000 from a high net worth individual. Narayana conceived the idea when he was a doctor in a large hospital chain in India. His premise is that patients do not know what they pay for in the hospital and sometimes end up paying a lot for no reason. He cites this problem with an example of an operation in the gynaecology department. "Once I saw a doctor bring in 18 students to watch a c - section operation. The eighteen students had gloves on; all of which got billed to the patient," says Narayana. He adds that the DocTree platform would give the exact pricing of the care, including room rates, to the patient after the hospital was chosen on the platform. "There is an increase in startup activity addressing various citizen needs such as health and education. These businesses need to scale quickly," says Krishnakumar Natarajan, CEO of Mindtree, the $500 million IT services company and also a mentor of several startups. Lybrate, Practo, Portea and Healthifyme are several startups that can offer value add services with the DocTree. These startups offer nutrition services, post and pre-care services with doctors. Each of them focuses on a niche grey area and are addressing them. Lybrate raises $1.23 million from Nexus, meanwhile Practo raised $30 million in series B funding from Sequoia and Matrix Partners. Portea has also raised $8 million from Accel Partners and Qualcomm Partners. If the money keeps rolling in then health care startups are in for a $500 million valuation in a couple of years. The most important thing is that it solves the purpose of delivering health care services, at a lower cost, over mobile phones. At least that is the quest for several of these entrepreneurs.

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