Author
Soumya is the Senior Editorial Lead at BW Marketing World. She extensively writes on the Indian media, marketing and advertising ecosystem in India.
A new game and a solid ambition, Kellanova’s strength is rooted in its operational focus and fit-for-purpose strategy, which will help it achieve its vision of becoming a snack-led powerhouse
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Muscling through the summers in style,brands across categories are raking in the moolah by ramping up production, adopting a segmented approach, making an all-out marketing effort and staying attuned to market dynamics and consumer preferences
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Voltas sold over 2 million units of air conditioners in FY 24, registering a 72 per cent growth in sales volume across its range of ACs in Q4 FY24, informs its MD and CEO, Pradeep Bakshi
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Pinning focus on getting the basics right has helped Daikin India get closer to the customer choice set, clocking a growth rate of 17–19 per cent over the last many years, says its Chairman and MD, KJ Jawa
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Blue Star’s Managing Director, B Thiagarajan, expects 25 per cent growth in residential AC sales in the June quarter, signalling yet another booming summer for the brand
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Vijay Varma's remarkable talent has been widely praised for its authenticity and depth, earning him numerous nominations and awards
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While most know Shantanu & Nikhil as a brand that does not follow the playbook, it is also one that has a deep belief in the power of local crafts and craftsmen
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