Author
Ruhail Amin, Sr. Editor, BW Businessworld, is a seasoned journalist with expertise across business, technology, entertainment, and politics, he is known for his incisive analysis and in-depth reporting. His work reflects a commitment to journalistic integrity and storytelling excellence, earning him recognition as a trusted voice in the industry. His contributions span multiple platforms, consistently delivering content that informs and engages a wide audience.
Home grown Titan Company recently unveiled a new campaign titled “There’s something about it “to push its range of fine French perfumes, under the brand name Skinn. Conceptualised by Ogilvy, the television commercials — separate ads for men and women variants — focus on the (protagonist) users, instead of the product, showcasing how the perfume makes them special
Read MoreAccording to some reports, Facebook has appointed Sandeep Bhushan as interim MD in India. He has been part of Facebook’s core leadership team in India
Read MoreEvents and entertainment industry continues to grow at a faster rate than most of the other sub-sectors of entertainment
Read MoreStar’s strategy was quite different; the bid was designed to lose individual categories, but to win the overall rights. It was going for all or nothing
Read MoreThe chase for more eyeballs is driving newsrooms into a phase in which journalistic values increasingly play second fiddle to the commercial zest to be at the top of the chart
Read MoreDr Anil Sahasrabudhe, Chairman, AICTE was speaking at the BW Higher Education Conclave in Bengaluru
Read MoreAnand Kripalu, CEO & MD, Diageo India believes that organizational transformation with evolving demands is a key factor that defines success in today's competitive environment
Read MoreWith the growing startup culture, new businesses are bringing different perspective and value additions to traditional models of business
Read MoreIn an exclusive interview, Vivo India chief marketing officer Vivek Zhang tells Ruhail Amin about the Chinese handset maker’s India tryst, local rivals and Vivo’s gameplan for the coming years
Read MoreBalaji was associated with HUL for over two decades. He was appointed Executive Director, Finance & IT and CFO in July 2014
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