Author
The author works as Senior Associate Editor with BW Businessworld
The BITS School of Management (BITSom) in Mumbai is part of BITS Pilani and its 270 students have access to the BITS incubation programme and alumni infrastructure. BITSom Dean Ranjan Banerjee talks to Vasudha Mukherjee of BW Businessworld about the institute’s unique courses that teach students to grapple with unforeseen challenges
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An alumnus of IIM Ahmedabad (1985), Santosh Desai is MD and CEO of Futurebrands India. His earlier stints were as President, McCann Erickson India, VP Marketing, PepsiCo, and GM, Mudra Communications. His columns are read widely and provide insights into the psyche of Indians. In an interaction with BW Businessworld, he ponders upon the value creation that a B-school education did, and the improvements needed. Excerpts:
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A slice of the history of a Sindhi business family, who made Kenya their home following the Partition of India, only to be uprooted again, less than two decades later
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… So says author Seth Stephens-Davidowitz. But does one take major decisions in life after going through a labyrinth of statistics or because one’s heart is into something?
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