Xerox launched its banner printing option in its Versant 2100 and Versant 80 models at the PAMEX 2015 which held between December 9 and December 12 in Goregaon, Mumbai. The business process and document management services also showcased its FreeFlow Core workflow solution, an automation toolset that aims at eliminating costly manual prepress steps, for the first time in the country.
Speaking about the new launch, Balaji Rajagopalan, Executive Director, Technology, Channels & International Distributor Operations, said that the feature was already well-received by the customers and that the FreeFlow Core workflow solution had huge potential, “(This will) enable customers to free up resources from repetitive tasks and move them to higher value jobs. We also showcased two other key digital presses – ColourPress 1000i with Gold, Silver and Clear Options and Colour C70”
He added, “We received a great response at PAMEX this year and had the privilege of meeting over 1000 customers and prospects on-ground. All the devices showcased were launched this year and they have performed exceptionally well in the market. We have already installed more than 100 units of C60/70 alone in 2015 and hope to replicate the success with all our other devices.”
Additionally, the company says that the ColourPress will open the door for new revenues by migrating lucrative foil stamping applications, such as invitations, certificates and business cards, to short-run, high-value digital production.
“Xerox has always been strong in the digital printing segment and has devices to cater to almost all categories of digital printing. With this strength, we gear up for 2016 with some more exciting product launches that will revolutionise the digital printing market,” said Raju GVSR, the newly appointed Associate Director and Head of Production Systems Group at Xerox India
PAMEX is a platform which brings the industry stalwarts of the printing arena together and gives them an opportunity to showcase their key products to the customers and print providers.
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Simar Singh is one of the youngest members of the BW team. A fresh graduate from IIMC, she also holds a degree in political science from LSR. She enjoys covering power, startups, lifestyle and a little bit of tech.
