Vinay Firake To Lead Wipro's APMEA Region Following Anis Chenchah’s Exit

IT player Wipro on Friday appointed Vinay Firake as the Chief Executive Officer of its APMEA (Asia Pacific, India, Middle East & Africa) Strategic Market Unit, effective immediately. 

Firake, a veteran at Wipro with 26 years of service, steps into his new role with a background in various leadership capacities within the company. He was previously the Senior Vice President and Managing Director of Wipro-Nordics Business Unit, and his tenure there was marked by significant client acquisitions and operational successes.

Vinay Firake’s promotion follows the departure of Anis Chenchah, who will be leaving Wipro to pursue other opportunities but will remain with the company until 31 May 2024, to aid in the transition. Firake’s new role will have him based in Dubai, from where he will oversee operations and strategy across the expansive and diverse APMEA region.

“Vinay has successfully led Wipro in diverse regions globally and is the perfect candidate for this role,” said Srini Pallia, Chief Executive Officer and Managing Director, Wipro. 

“He has the expertise and vast experience to spearhead our business in APMEA, one of our most promising SMUs. Vinay has a great track record in the Nordics Business Unit, where he was instrumental in signing several prestigious clients, and I am confident that he will bring the same rigor and success to APMEA,” the Wipro CEO added.

Firake’s educational credentials include a Master’s Degree in Business Administration specialising in Finance and a Bachelor’s degree in Computer Engineering from prestigious institutes in India. Further enhancing his leadership skills, Firake has completed the Global Strategic Leadership Program from Wharton School and the Executive Leadership Program from Harvard Business School.