<div>Snapdeal.com, an online marketplace and Tata Value Homes have entered into real estate market to sell houses online. With this step, Snapdeal.com will now foray into the real estate category and start selling apartments by the real estate major on its site. <br /><br />Brotin Banerjee, Managing Director & CEO, Tata Housing and Tata Value Homes said, “Today India is buying increasingly on online space. We always strive for excellence with innovative ways to reach our customers. From our number, we have seen that 70 per cent of our customers come from the online medium. In addition to reaching out, online, also plays a big role in influencing them. Our success in selling homes online is a testimonial to the above. We strongly believe that India is ready to buy homes online and hence a partnership with Snapdeal will help us revolutionize the Industry. Snapdeal being the largest online marketplaces in India and with a strong base of customers will help us reach out to a larger audience base, making home buying a click away.”<br /><br />As part of this partnership, Snapdeal.com and Tata Value Homes will together offer online booking of all the Tata Value Homes projects on the website. One can book a home by paying just Rs 30,000. For the launch period, Tata Value Homes will also offer an exclusive benefit for a limited period of time to customers who book through Snapdeal. Under this, each customer will get Rs 10,000 per month for a year on booking any of the Tata Value Homes property on Snapdeal.com. Bookings will open on 28 August at 10 am on Snapdeal.com.<br /><br />Kunal Bahl, CEO and Co-founder at Snapdeal.com said, “At Snapdeal.com, our vision is to create life changing experiences for both our buyers and sellers. Buying a home is one of the most important and life changing events for in our lives. In line with this, we want to bring our promise of ease and best value to the real estate category as well. We have partnered with TATA Value Homes as it stands out in the industry with quality construction, ethical and transparent business practices. We have changed the way consumers shop. Now we intend to change the way they buy their homes.”<br /><br /><strong>Dell Unveils New Solutions To Optimise Virtual Infrastructure, Applications and Management</strong><br />Dell unveiled a broad range of innovative solutions across its enterprise portfolio at VMworld, that optimise and simplify management and productivity within customers’ VMware virtualisation environments. The new offerings showcase Dell and VMware’s long-standing and strong partnership to build unique, industry-leading product and service solutions, which help customers achieve more from their IT investments.<br /><br />Taking a customer-first approach, Dell supports businesses wherever they are on their journey, from traditional IT to new IT, by adding to its portfolio of hyper-converged and software-defined offerings with new solutions for VMware environments: <br /><br />· Dell Engineered Solutions for VMware EVO: RAIL™ bridge the capital and operational cost savings of new IT solutions while maintaining compatibility with traditional IT workloads. The appliances help customers streamline the deployment and scale-out of their virtual infrastructure and workloads.<br /><br />· A Virtual Desktop Infrastructure (VDI) reference architecture and new Dell Storage and VMware integrations help customers simplify traditional IT solutions including management and access of data and applications for traditional VMware environments.<br /> <br /><strong>BMW, Mercedes-Benz Battle Hard For Top Spot Online</strong><br />When it comes to buying a luxury sedan, except a niche segment of buyers, for most people in India, it was until recently a toss-up between three of the world's top luxury brands: Mercedes, BMW and Audi offering the best German technology with fascinating products, exciting brand experience and innovative retail programmes. There has been a subsequent addition to that list – with the success of the Jaguar-Land Rover brand (now a Tata Motors owned company). With growing section of rich Indians especially from the young generation being targeted by luxury car companies, internet is playing small yet considerate role in decision- making process. Google Search trends present some interesting insights on the level of interest these brands attract among the growing new segment of progressives who love driving their own car and not merely lie to own it.<br /><br />German luxury car brands in India are facing stiff competition from each other as they continue to bite into each other sales with new models and advanced offerings. Mercedes-Benz and BMW both together shared the ‘Top spot’ as their aggressive online presence attracted a large number of brand and product related queries on Google search. Searches on Jaguar Cars presented an interesting surprise as it pushed Audi’s ranking to the fourth spot on Google search. Audi may well be giving strong competition to its rivals; it remained a distant fourth especially considering the amount of queries posted on Google search by Auto enthusiasts in 2014.<br /><br />BMW which leads the search charts at the start of the year with searches peaking in its favour has been found losing its momentum as it witnessed the lowest search interest for brand BMW during the month of May. Mercedes-Benz meanwhile continued to attract large amount of searches during the year and finally surged ahead of its competition keeping a significant edge in search interest over the past couple of months.<br /><br />Smaller cities and towns are now very much part of the mainstream markets with most number of searches emerging from these places as leading luxury car makers fast-moving to these cities. Thiruvananthapuram, Ludhiana, Vadodara, Ernakulum, and Surat contributed the most number of searches for Mercedes-Benz leaving behind Metro cities like Delhi, Mumbai, Gurgaon and Bangalore.<br /> <br />According to reports, the Indian luxury car market had sales of more than 32,000 units in the calendar year 2013 and is expected to cross the 50,000 mark in 2014. With big brands looking to target emerging youth with launch of new models, their online presence and popularity is well going to be a key contributor to their larger success story. <br /><br /><strong>Oppo Mobiles India Partners With Flipkart</strong><br />OPPO India, a technology brand, announced their partnership deal with Flipkart, to sell their smartphone devices online. OPPO’s entire range of smartphones that have been launched in India till date, including the award winning OPPO N1, and their latest 4G flagship smartphone - OPPO Find 7, will now be available to online customers from August 26 onwards. Flipkart will be exclusively offering OPPO’s first 4G flagship device, OPPO Find 7, which has QHD Screen, 50MP Ultra-HD photography and comes with rapid charging technology called VOOC.<br /><br />Tom Lu, CEO, OPPO Mobiles India, said “We have been striving to come closer to our customers and become a part of the society. With more and more consumers going online, having a digital presence has become a must. Flipkart is definitely one of the most popular shopping platforms with a very loyal customer base and by partnering with them, we are sure OPPO’s smartphones will reach out to more customers. With our products, Indian customers will get a chance to experience the best in innovation, the way many customers have enjoyed globally .”<br /><br />OPPO has been on a network expansion spree in India. The deal is a part of their strategy to enable them to strategically, increase their pan-India footprint. The company also has plans to expand more service centers in the next one year. So far they have launched 10 devices in the India market that cover the price range from below Rs 10,000 to around Rs 40,000 this year.<br /><br /><strong>Strides Arcolab Receives US FDA Approval For Buspirone Tablets</strong><br />Strides Arcolab has received approval from the United States Food & Drug Administration (USFDA) for Buspirone Hydrochloride Tablets USP, 5 mg, 10 mg, 15 mg and 30 mg.<br /><br />According to IMS data as on September 2013, the US market for generic Buspirone Tablets is approximately USD 65 Million.<br /><br />The product will be manufactured at the Company’s Oral dosage facility at Bangalore and marketed directly by Strides in the US Market.<br /><br />The Company has 5 manufacturing facilities presence in more than 75 countries in developed and emerging markets.<br /><br /><strong>Avaya, HP To Deliver Expanded Communications Services To The Enterprise</strong><br />Avaya and HP Enterprise Services (ES) announced a multi-year agreement to offer cloud-based unified communications and contact center technology and management solutions for enterprises.<br /><br />Together, the companies will sell a combined portfolio of Unified Communications-as-a-Service, Contact Center-as-a-Service, and infrastructure modernization services. Combining HP’s expertise in services delivery with Avaya’s strong unified communications and contact center portfolio will create one of the most advanced solutions in the industry, including mobile applications, software, and networking for unified communications and customer experience management. These as-a-Service solutions will be delivered with the same standard of care that puts Avaya services above industry benchmarks[1] with the added benefit of HP’s industry leading cloud capabilities.<br /><br />The Avaya-HP agreement addresses growing global demand for comprehensive, secure, reliable business collaboration solutions, delivered as a service. HP ES will resell the as-a-Service offerings and in parallel, Avaya has the benefit of increased scale enabled by HP’s highly flexible deployment models to quickly reach more customers and help simplify and transform business communications. Avaya will also apply its market leading communication and collaboration products to help HP improve the efficiency and performance of its contact center operations.<br /><br /><strong>Organisations Spend Less Than 10% Of Overall Brand Budget On Employer Branding</strong><br />Monster India (www.monsterindia.com), an online career and recruitment solutions providers, launched a study ‘Employer Branding Trends 2014’ in collaboration with People Matters.<br /><br />According to the survey, Indian corporations are still looking for the right formula for budget participation and executions. Monster.com and People Matters’ Employer Branding Survey 2014 indicated that while CEOs realise how important employer branding is for their organisations, not many plan to spend substantially, only 72 per cent of organisations spend less than 10 per cent of their brand budget on employer brand.<br /><br />Sanjay Modi, Managing Director, Monster.com (India/Middle-East/Hong Kong/South East Asia), added, “Building an employer brand is like building a brand from its inception stage. A CEO could be an ideal custodian of Employer Branding. If we look at any established employer brand, we’ll find that it is built through a systematic, sustainable effort with active involvement of all stakeholders, driven by the CEO. Our survey among 85 CEOs in Indian organizations reveals that more than 70% of organizations spend less than 10% of their overall brand budget on employer branding. This indicates a level of unwillingness to take serious steps towards building an employer brand.”<br /><br />While branding is always a top agenda for the marketing teams in companies, most of their efforts seem to center on product branding. Moreover 46 per cent do not seek professional aid for marketing employer branding. Despite the undying focus on strengthening this, CEO continues to shy away from aligning business strategies to employer branding.<br /><br /><strong>Smartlink Appoints Jayesh Kotak As Vice President For Product Marketing</strong><br />Smartlink Network Systems Ltd announced that it has appointed Jayesh Kotak as its Vice President for the Product Marketing Department at their Corporate Office in Mumbai. Jayesh Kotak will handle the Product Management for the entire range of DIGISOL products and the Associated Product Marketing across India.<br /><br />In his new role, Jayesh will oversee and broaden Smartlink’s partnerships with marketing and technology providers, while identifying new market opportunities that will support the company’s marketing campaigns. He will also play a strategic role for ensuring a smooth integration between technology and marketing to achieve business requisites.<br /><br />Jayesh brings over 24 years of rich experience in Sales & Marketing domain. Prior to Smartlink, he spearheaded the new line of business for Digital Infrastructure at Ashtech Infotech Pvt. Ltd. He has also worked as the Vice President of Product Management at D-Link India Ltd.<br /><br />Kotak holds his Bachelors in Engineering (BE- Electronics & Communication) from Karnataka University and Masters of Management Studies (Marketing) from Somaiya Institute of Management Studies. <br /><br /><strong>Carrier Transicold’s New Citifresh Unit Provides “Fresh Only” Refrigerated Transport Solution For India</strong><br />Carrier Transicold India’s new Citifresh range of fresh-only truck refrigeration units has designed to meet India’s growing demand for transportation of fruits, vegetables, dairy and confectionary products using longer refrigerated trucks. Carrier Transicold, a division of Carrier Airconditioning & Refrigeration Limited, helps improve global transport and shipping temperature control with a complete line of equipment for refrigerated trucks, trailers and containers, and is a part of UTC Building & Industrial Systems, a unit of United Technologies Corp. (NYSE: UTX).<br /><br />The Citifresh range, debuting at the National Center for Cold Chain Development’s “Farm to Fork” event in Bangalore, is ideal for transporting chilled products on medium- to large- commercial vehicles with a loading capacity of 16 to 55 cubic meters. The Citifresh range can handle a broad chilled temperature range of 4 degrees Celsius to 22 degrees Celsius. The range operates in tandem with the truck engine and provides a high airflow of 2,200m3/hr, crucial for proper air circulation.<br /><br />As the second largest producer of fruits and vegetables in the world, there is significant opportunity to deliver fresh, healthy food throughout India. Yet some $7 billion (Rs 13,300 crore) worth of fruits and vegetables are wasted every year, primarily due to the lack of an integrated cold chain.<br /><br />The Citifresh 500, the first unit to be introduced within the Citifresh range, uses non-ozone-depleting refrigerant R134a. The unit’s high-efficiency compressor delivers refrigeration capacity up to 4,500 Watts in high ambient temperatures.<br /><br /><strong>Deshpande Foundation, Microsoft Ventures Partner To Launch Sandbox Startups</strong><br />Deshpande Foundation and Microsoft Ventures in India announced a partnership to launch Sandbox Startups, an incubator focused on nurturing startups in tier two and three cities of India. The three-year collaboration was formalised with the signing of the Memorandum of Understanding (MOU) here on 23 August, in the presence of Dr Gururaj ‘Desh’ Deshpande, Founder, Deshpande Foundation, Jairam Ramesh, Former Minister, Government of India, Rajinish Menon, Director, Microsoft Ventures in India, Naveen Jha, CEO, Deshpande Foundation, Phanindra Sama, CEO, Redbus.in and other industry leaders. <br /><br />Rajinish Menon, Director, Microsoft Ventures in India, said: “Indian startups from across the country are building products that are addressing global and local challenges. As the culture of innovation spreads, it’s fascinating to see the kind of problems that startups from smaller towns are trying to solve. Our partnership with Deshpande Foundation aims to engage with entrepreneurs from smaller towns at every stage of their journey from ideation to maturity. At Microsoft, we are extremely excited to help incubators roll out products and raise capital to fund their growth, eventually benefiting India’s budding entrepreneurial ecosystem. And this specific endeavor is aimed at entrepreneurs from smaller towns which have a less mature ecosystem to nurture them. Startups can call Microsoft's Jumpstart hotline on 1800 2002114 to know more about the program and how to be a part of it.”<br /><br />Imparting relevant skills is also essential for the students and entrepreneurs to succeed. Through this partnership, Deshpande Foundation is also launching a new skill development program to ensure that the students and entrepreneurs have access to cutting edge technology training.<br /><br /><strong>Biggest Online Shopping Festival: Fantastic 15</strong><br />PayUMoney has come up with Fantastic Fifteen Shopping Festival, in association with ICICI credit and debit cards. This is by far the biggest online shopping festival spanning over 15 days for Indian shoppers with 35 exciting online brands to choose from on a platter.<br /><br />Shoppers get up to 40 per cent off on shopping with ICICI Bank Credit and Debit Cards. Further, every consumer will get an assured discount of upto 15 per cent on every transaction done through PayUMoney.<br /><br />Aptly named Fantastic Fifteen, the shoppers can start filling their shopping carts from 26thAugust till 09 September, 2014. Interestingly, to make the shopping experience even more fulfilling, shoppers stand a chance to win two Moto-G smart phones every day and 3000+ gift vouchers across the span of 15 days.</div>
