Shobitam Celebrates Five Years With Record Growth

Shobitam, a leading global D2C ethnic fashion and jewellery brand celebrates 5 years of weaving the rich cultural fabric of India and showcasing it to the world. Launched on the same day as Women’s Day, the brand through its unique fashion concept has over the last 5 years adorned the wardrobes of fashion-forward customers in over 46 countries across the world who love to infuse traditional with the contemporary. Shobitam has today successfully grown to become one of the fastest-growing D2C ethnic fashion brands. 

On the occasion marking its 5th year, the brand has further expanded its product portfolio with the exclusive ‘Shobitam Zevar’. The exclusive collection is timeless and rooted in Indian design sensibilities accentuated with a contemporary flair. The brand along with the exclusive ‘Zevar Collection’, has launched a new ‘Kids Collection’ featuring ethno-modern design flair.

Redefining Indian ethnic fashion and democratising it globally, Shobitam blends exquisite craftsmanship with masterpiece designs to elevate the shopping experience of their discerning clientele. The collection showcases an array of intricately handcrafted pieces ranging from statement necklaces to bracelets, anklets, earrings, nose pins and rings in authentic 92.5 silver jewellery. The designs draw inspiration from India’s distinct cultural individuality while boasting modern silhouettes. 

Through ‘Zevar’, the brand brings back the charm of classic Indian elements like a Maharashtrian Nath by giving it a modern revamp as an elegant pendant. 

Each piece from the exclusive collection tells a story of Indian artistry and tradition encapsulating the essence of India’s vibrant culture. 

Talking about the new Zevar Collection and Shobitam’s remarkable five-year journey, Aparna Thyagarajan, Co-founder & Chief Product Officer at Shobitam said, “I am excited to launch the exclusive ‘Zevar Collection’' and our Kidswear on the occasion of our 5th year Anniversary. The other cherry on the cake is that we launched Shobitam on International Women’s Day with a deep sense of purpose and so have multiple reasons to celebrate.”

Founded by fashionistas and creative sisters Aparna and Ambika, Shobitam is building a world-class ethnic fashion brand that is elegant, affordable, and available globally. Powered by a passion for fashion, an interest in designing them, and a drive to make them available to all, Shobitam’s mission is to help people look good, do good and feel good.