With 36 per cent market share, South Korean giant Samsung leads the pack of top mobile handset brands in India, a market survey has found.
Micromax, with 22.5 per cent share, is second in the segment, according to a qualitative survey done by Android manager app MoboMarket. Samsung and Micromax account for almost 60 per cent market share in both Q2 and Q3, which indicates that India has both wide market potential and formidable constraints for new coming brands.
"The purpose of this research is to gain insight into the current app market situation and trends in the mobile market in India and to provide a comprehensive picture of mobile user behaviour in India," a statement from MoboMarket said.
MoboMarket is an Android app store developed by Chinese web services company Baidu Inc. with over 13 million frequent users worldwide.
The growth in the smartphone market was helped by vendors using online retail, or eTail, to penetrate the market, the survey found.
The survey also found that gaming apps lead the category of the searched app and is followed by social, video and system tool respectively.
According to the research 80 per cent of the Top 10 installed apps in India are smaller packages. Similar with the apps, the package size influence users’ choices on games and thus influence the download quantity of games.
MoboMarket is an Android app store developed by Baidu with over 13 million frequent users worldwide. The purpose of this research is to gain insight into the current app market situation and trends in the mobile market in India and to provide a comprehensive picture of mobile user behaviour in India.
BW Reporters
The author is Senior Correspondent with BW Businessworld
