Robo-advisors: Are They For You?

How do Robo Advisors work, and are they for you?

Globally, the market for Robo-advisory services is growing rapidly, and experts believe that the Indian market will follow suit. The global Robo advisory market reached a value of USD 5.63 billion in 2021. Looking forward, leading research firm IMARC Group expects the market to reach a value of USD 27.68 billion by 2027, exhibiting a CAGR of 28.70 per cent during 2022-2027. That’s a massive degree of acceleration! As an investor, it’s vital that you know what Robo Advisory platforms are, and how they work.

What are They?

Put simply, Robo Advisors are computerised platforms that aim to provide the services of a Financial Advisor. A typical Robo Advisory platform will automate the process of data gathering, risk profiling and goa analysis, using a chatbot or web-based application in which investors will need to input their information. Having gathered all your relevant information, a typical Robo Advisor will produce a customized investment solution that revolves around stocks, bonds, mutual funds and other products that may suit your needs. Most Robo Advisory Platforms will thereafter also offer investors the means to execute these recommendations with little or no need for paperwork.

How do They Work?

At the very core of a Robo Advisory platform lies a custom-built algorithm that’s based on Artificial Intelligence and Machine Learning (AI & ML). This algorithm is critical to the efficacy of the Robo Platform, as it is the sole determinant of the “advice” that flows to investors once they input their data. The inputs provided by you run through the algorithm, and the end result is a set of investment recommendations. In developing this algorithm, Robo Advisors tend to seek inputs from experience Financial Advisors and experts who aim to transfer their knowledge and decision flows into the core of the machine. Usually, these Robo Advisory platforms are seamlessly connected to many third-party applications using API’s (a type of plug that connects two different software programs).

Are Robo Advisors for You?

That depends on multiple factors. Remember, successful investing is partly about selecting appropriate investment products, but also about how investors manage their emotions and resulting investment decisions. While Robo Advisors certainly provide a smooth, paperless and seamless experience when it comes to starting investments, they are unable to manage the “behavioural” side of investing, and hence many clients come away from Robo Platforms having had a harrowing experience! You may want to consider a platform that combines the best of both worlds by combining the ease and speed of Robo with the essential support of a Human Advisor. If you’re new to non-vanilla investment products or tend to take rash investment decisions, stay away from pure Robo Advisory platforms.