Chinese mobile manufacturer Oppo has won the sponsorship rights for India's cricket team, replacing broadcaster Star India.
The five-year deal is effective from April 1 this year.
"The Board of Control for Cricket in India (BCCI) is pleased to announce OPPO Mobiles India Private Limited as the new team sponsor for the Indian Cricket Team," the BCCI said in a statement.
Star India CEO and chairman Uday Shankar said recently that Star would not renew the sponsorship contract with the BCCI.
Star India won the sponsorship rights for the Indian cricket team in December 2013 and the deal comes to an end on March 31.
Companies like Paytm, Vivo, Oppo and DPS Bank were in the race for the sponsorship rights.
Oppo is bullish on the Indian market and targets all media platforms to reach its target audience.
It has partnered with Indian reality show Big Boss for many years and got celebrities like Hrithik Roshan, Sonam Kapoor, Tamanna Bhatia, Yuvraj Singh to promote its brand.
The cricket team sponsor gets to have its commercial logo on the men's and women's kits.
BW Reporters
The author is a journalist with BW Businessworld. He primarily covers Retail, Media & Entertainment and Travel & Tourism sectors
