One-stop Solution For F&B Supply Chain
Kushang, Co-founder and CEO
Company: Adcount Technologies
Sector: Food and Beverages
The platform offers digitised procurement processes and automated steps such as inventory management, digital ordering and payment ledger management and at the same time helps restaurants understand purchasing trends. SupplyNote aims to become the backbone of the F&B supply chain by evolving into the one-stop solution for all supply chain needs by connecting restaurant outlets, service providers and suppliers.
IIT-Kanpur classmates, Abhishek Verma, Co-founder and COO; Nitin Prakash, Co-founder and CPO; Harshit Mittal, Co-founder and CTO and Kushang, Co-founder and CEO as a team kick-started their entrepreneurial journey with the initial idea of helping brands run trackable BTL (below the line) offline advertisements using food packaging items as the medium. Working closely with restaurant outlets enabled them to discover the larger challenges that these businesses face on a daily basis. Using its B2B ecommerce platform, the team began delivering food packaging material to these restaurants. Gradually, the issue came up more with the procurement process than with the discovery. As a result, a SaaS platform SupplyNote came into being in 2019.
The brand reached 200 potential partners last year, and roughly one-fourth of those are actively working to provide a suite of services to our users. We also intend to begin expanding our services across multiple threads. “To begin, we are partnering with various companies in the F&B domain to provide a variety of services such as FSSAI licencing, tax assist, design consultation. Second, we will work as channel partners with various F&B consultants. This is expected to allow for greater market penetration,” Kushang, Co-founder and CEO, SupplyNote explains.
“I enjoy every aspect of my job because as a firm we are driven by passion. Also, all the co-founders and employees share the same vision and are committed to the mission which truly fosters a family atmosphere,” Kushang said.
The brand has raised nearly $2.60 million. Prior to the latest bridge round of US$ 600K, it had already raised three rounds (seed of $115K, bridge of $335K, and pre-series A of $550K). Kushang mentions, “Client feedback and monitoring their needs have since become the foundation of our solution, advancement, and expansion.”
