'Motorola Clocked 8X Growth In 5G Segment'
What is Motorola's strategic approach?
Motorola has experienced significant growth in sales and consumer acquisition over the past few years. We have achieved a doubling of our sell-out quarter on quarter in FY 2023, with a strong growth rate of 57 per cent premium to market, in Q1 of 2023. Our premium category has seen a 2X YoY growth and the 5G category has seen an 8X YoY growth.
Your strategy to expand market share in the 5G segment?
5G is a key segment for us as the penetration of 5G devices is growing rapidly in the Indian market. Motorola grew 8X YoY growth in the 5G category and has been recognised as India’s best 5G smartphone brand in 2023. We're maintaining this momentum with premium 5G products spanning price ranges, delivering the ultimate 5G experience in India with superior connectivity, hardware and software features.
Your plans for Indian foldable smartphone market?
With extensive consumer insights and knowledge of consumer preferences, we consistently strive to drive meaningful innovation. Motorola has been leading in this segment and has launched four generations of devices. Motorola razr40 Ultra was the highest-selling smartphone in its price segment during the Amazon Prime Days Sale in 2023. The razr40 series was the biggest-ever flip phone launch on Amazon, with the razr40 and razr40 Ultra together achieving the highest number of sales for a flip phone during the sale.
What is your 5-year plan?
We aim to be among India's top-3 smartphone brands, offering a diverse portfolio of budget-friendly and premium models. We aim to leverage the premiumisation trend in the Indian market to drive hyper growth for our premium smartphone portfolio led by edge and razr franchises. We are not only leaders in form factors such as foldables but are also differentiating our premium portfolio through premium colors, materials, and design options that are emerging through our global partnership with Pantone – a global leader in colours and fashion trends.
