Riding on its malted beverage drink Bournvita, Mumbai-based FMCG brand Mondelez India Foods Private Limited on Tuesday (April 19) launched of its new biscuit brand, Cadbury Bournvita Biscuits to target the morning segment of biscuits businesses in India.
Bournvita Biscuits is the company’s second brand in the biscuits category after Oreo, which was launched in 2011. With this Mondelez India expands its category footprint from creams to cookies.
"Mondelez International is the world’s leading biscuits company and India is a top priority for us. We see tremendous opportunity for growth in the Indian biscuit category. Bournvita Biscuits brings together the best of our global category expertise and innovation with our local insights and experience. I am confident that it will strengthen our position in the biscuit category in India,” said Chandramouli Venkatesan, managing director of Mondelez India Foods Private Limited.
The company generated $30 billion revenue in 2015 with the biscuits segment contributing 40 per cent of its revenue share. The company has four manufacturing plants in India and it enjoys 65 per cent of India’s market share in food and beverages industry.
Chella Pandyan, associate director, marketing of Mondelez India said, “We wanted to introduce a very special second biscuit brand in India. The morning snacking occasion, has a huge opportunity for a product that brings together taste and nutrition which consumers want. Bournvita Biscuits will provide the choice of a delicious biscuit enriched with the wholesome goodness of Bournvita - the drink Indian consumers have trusted for close to seven decades.”
Bournvita Biscuits will be available exclusively through a pre-launch (a week before offline) on Snapdeal, the online market place. It will then be available across all major urban and rural retailers from May 16.
Bournvita Biscuits will be available in two packs of Rs 10 and Rs 25.
BW Reporters
Haider Ali Khan is an alumnus of IIMC. He holds a degree in English Journalism from the prestigious campus. His passion includes Aviation, Technology, Politics and Sports.
