Maruti Suzuki To Change Aftersales Services With Nexa Service Workshops
India’s largest carmaker Maruti Suzuki accounts for half of the passenger vehicles sold in the country.
The company over the years has maintained its supreme position on the back of new launches, strategic changes, readiness to deal external factors and its ability to decode emerging trends.
Carrying the ‘first in the industry tag’ ahead, the carmaker is all set to change the whole experience of aftersales services in the country. The company recently opened up the first Nexa Service workshop in Gurugram to disrupt the aftersales market.
The service centre brings out the best combination of technology, design and experience. Facilities such as live feeds on smartphones, Wi-Fi enabled lobby and fast track service facility is certainly capable of changing the aftersales experience and help Maruti Suzuki to lure more buyers.
“The idea to pamper buyers so the existing ones remain with us and new ones come to us for a hassle free and premium experience,” RS Kalsi, executive director (sales & marketing), Maruti Suzuki India Ltd said.
The service centre will cater to conventional Maruti Suzuki vehicles, besides serving to Nexa exclusive cars.
The service workshop will be expanded in a phased manner. Kalsi informed that they will come up with 60-70 service outlets by the end of this year and 300 workshops by the end of 2020.
Talking about the service centre, Maruti Suzuki claims that its efficiency rate in the new service centre is up by 50 per cent when compared with the traditional showrooms.
However, total investment to build these swanky showrooms will be more than the existing service centres by 15-20 per cent and requires a surface area of 10,000-12,000 square feet.
