Loopify: Pioneering Sustainable Gifting
Loopify has established itself as a leading corporate gifting firm in India within just three years of its inception. Founded with the mission to combat plastic pollution, the company has garnered significant recognition, including the prestigious India's Most Sustainable Startup of the Year award.
At the core of the Loopify mission is the commitment to "eradicate plastic pollution by 2030." In a world grappling with the consequences of excessive plastic waste, the company has strategically positioned itself as a catalyst for change. It has successfully assisted major corporations, including Amazon, Asian Paints, Swiggy, Tata Group, AllCargo, Zoom, and Oracle, in significantly reducing their plastic consumption.
Commendably, Loopify has sold over 500,000 zero-plastic products, preventing over 1,22,000 kg of plastic waste and mitigating more than 32,000 tonnes of carbon emissions. These accomplishments underscore the company's commitment to environmental sustainability and its tangible contributions towards addressing the global challenge of plastic pollution.
With approximately 2,000 garbage trucks worth of plastic dumped into the world's oceans, rivers, and lakes every day, plastic pollution has become a critical global issue. Loopify recognises the far-reaching impact of this crisis on ecosystems, livelihoods, food production, and social well-being. Their proactive approach aims to alter the trajectory of this crisis by offering sustainable and eco-friendly alternatives.
Zero-Plastic Gifting
Understanding the pivotal role that corporations play in environmental stewardship, Loopify began its journey by focusing on zero-plastic gifting for corporations. With the corporate gifting industry valued at Rs 12,000 crore and anticipated CAGR of 8.5 per cent, the company addresses the pressing need for sustainable alternatives. Failing to do so could result in over 72 lakh tonnes of carbon emissions and 2.7 lakh tonnes of plastic pollution by 2028, equivalent to cutting down 72 lakh trees.
While Loopify started with zero-plastic gifting, it aspires to become a comprehensive one-stop-shop for all plastic-free and sustainable products and services. The company has demonstrated its ability to scale operations efficiently, handling orders ranging from individual custom hampers to large-scale corporate orders of up to 25,000 hampers. Notably, Loopify collaborates with micro and small enterprises to uplift underprivileged citizens, tribals, and women, aligning its business goals with social impact.
Recognising the need for transparency in assessing the real impact of eco-friendly products, Loopify introduced the Loopify Sustainability Index (LSI). This data-led index utilises advanced technologies and data analysis to compare the environmental impact of their
products to their plastic counterparts throughout the entire supply chain. This innovative approach ensures that consumers can make informed choices by understanding the measurable reduction in carbon emissions and plastic pollution achieved by Loopify offerings.
In conclusion, Loopify stands as a beacon of sustainable business practices, striving to make a meaningful impact in the fight against plastic pollution. Their innovative solutions, strategic partnerships, and commitment to transparency position them as a trailblazer in India's sustainable business landscape.
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