Kinetic's SuperBike Arm Motoroyale Launches 7 New SuperBikes
As the country’s first multi-brand Superbike manufacturer, Motoroyale aims to be the one-stop shop for bike enthusiasts and will provide Supersports, Street Nakeds, Cruisers, Hipsters, Off Roaders, Tourers and many other motorcycle segments in India through international grade showrooms in the 6 top cities in India in phase 1.
The company announced their first brand association with MV Agusta, an iconic Italian brand in May 2016, followed by an international joint venture with Norton, a legendary British motorcycle brand in November 2017. Now, Motoroyale announces their tie-up with three additional international brands - SWM, FB Mondial and Hyosung
SWM and FB Mondial are both Italian heritage brands, while Hyosung is based out of South Korea and was first launched in India by the Kinetic group and has a base of 7000 customers. The Hyosung’s are built for comfort, speed, quality and a value for money proposition.
Motoroyale has unveiled 7 new products from different categories and brands giving justification to its concept of being a one-stop shop for all bike enthusiasts.
From the street naked category, the Brutale 800 RR offers the best power to weight ratio in the market, with 140 BHP making it a real monster.
Based in Varese, MV Agusta is considered the holy grail of all motorcycles, touted as the most premium and exotic motorcycle of all times. MV Agusta has made some legendary products such as the F4, F3 and Brutale RR 800. MV Agusta is the only brand that has won the MotoGP chamiopnship 37 times, the grand prix 270 times, with as many as 3028 champions on the podium.
Brutale RR
Norton makes the popular Commando and Dominator motorcycles, which are 961 cc, all British marquee classics. Motoroyale announced the 37 units limited edition Norton Commando and Dominator exclusively for India.
Based in Donnington, England Norton was founded in 1898, making it one of the world’s first motorcycle manufacturers, with a legacy of 117 years. Norton specializes in hand built, all British classic motorcycles with the Commando and Dominator series. Norton has entered into a joint venture and plans to make India one of its manufacturing base.
Commando:
The Norton Commando is a twin cylinder motorbike, with an engine volume of 961 cc and a maximum torque of 90 Nm at 5200 rpm and power of 80 PS @ 6500 rpm. Every Norton bike is painstakingly handcrafted instead of being churned out of factories at intervals, which means that it commands great respect in the motorcycle industry.
Norton Dominator:
The Norton Dominator is a twin cylinder superbike with an engine volume of 961 cc and a maximum torque of 90 Nm at 5200 rpm and power of 80 PS @ 6500 rpm.
Limited Edition Norton:
The Commando Norton India editions – come with an all black finish, and with a special gift from England – the British flag handpainted on the tank by the talented artists at Norton. The dominator Limited edition comes with an aluminum tank.
These 37 Norton’s shall have the customer name embossed on the bike and a special number allocated to them
Motoroyale launches SWM based in Italy with its first product, the SuperDual which is a true on road-off road motorcycle making it one of its kind.
SWM Stands for Sironi Vergani Vermacate Milano also known as Speedy Working Motors, is an Italian brand started in the 1970’s, specializing in the off road segment. SWM is currently based in Varese near Milan, having acquired the BMW Husquarna factory and is one of the fastest growing manufacturers of on road off road motorcycles.
SuperDual 650:
Motoroyale also announced an all new category of the Hipster, with the FB Mondial’s HPS 300, which is a modern retro motorcycle for people with taste.
Fratelli Boselli also know as FB Mondial is a legendary brand from the 1950’s in the 125cc category. It has won 10 grand prix championships; between 1949-1957. Recently, Count Boselli, the owner of the brand has tied up with Caesare Galli to relaunch globally the FB Mondial with the HPS 125 and HPS 300 products.
HPS 300:
The Aquila 650 and the GT 250 R completes the range of Motoroyale by offering cruisers and sports bikes at a very attractive price point.
Korea’s biggest motorcycle brand now part of the Kolao group has been in India since 2003. It specializes in cruisers and 250cc sports bikes. Hyosung has a customer base of 7000 customers in India and has tied up with Motoroyale to expand further.
GT 250 RC:
GV 650 Aquilla Pro:
The GV 650 is the biggest and one of the most powerful in the Aquila series.
These brands will now be available through Motoroyale, which is part of the Kinetic group, a name that has launched iconic products like the ‘Luna’ and ‘Kinetic Honda’.
Ajinkya Firodia, Managing Director, Motoroyale said, “Motoroyale, India’s only multi-brand superbike company that offers a range of products starting from 250 cc to 1000 cc, covering different categories and genres like cruisers, tourers, supersports, adventure tourers and nakeds. Motoroyale is the heaven of motorcycles which is a one-stop shop for one and all where they will get exotic and never seen motorcycles all under one roof”
The motorcycles will be assembled in India at Kinetic’s plant in a dedicated space for Motoroyale stretched over 52 acres in Ahmednagar, that holds a capacity of assembling 30,000 vehicles annually. Motoroyale has set up international grade facilities for engine and vehicle assemblies for its various brands taking into consideration the product quality and service.
Motoroyale plans to revamp its entire dealership network and has planned launches of all new dealerships in the coming months in October, Thane - Mumbai, Hyderabad, Chennai, Delhi followed by Cochin and Bangalore showroom launches in November.
