India's burgeoning prominence in international tourism expenditure underscores its position as a key player in the global travel landscape. With projections indicating a remarkable surge in revenue surpassing USD 59 billion by 2028, the country's travel and tourism market is poised for significant expansion
Improved connectivity and enhanced hospitality options have been pivotal in boosting India's travel and tourism sector. The expansion of short-distance flights and better road networks have made remote and lesser-known destinations more accessible, spurring tourism growth in these areas. Airlines and airports have also contributed significantly, with increased flight routes and improved airport facilities making travel more convenient and appealing. Industry insiders and reports from McKinsey highlight how these developments are transforming the travel landscape, driving increased tourist influx and economic growth.
With India emerging as a leading player in international tourism expenditure, the country's travel and tourism market is poised for substantial growth in the coming years. Projections indicate that by 2028, the industry's revenue is set to surpass USD 59 billion, driven by various factors including increasing disposable income, changing consumer preferences, and government initiatives to promote tourism. Moreover, Foreign Tourist Arrivals (FTAs) are anticipated to surge to 30.5 million by 2028, underlining the significant potential for expansion and development within India's tourism and hospitality sector.
Personalised Experiences & Focus On Solo Travellers
India's travel sector is adapting to diverse traveller needs by offering personalised experiences for solo, couple, and family travellers, with a special focus on female solo travellers.
Kush Kapoor, CEO of Roseate Hotels & Resorts, emphasises that travel is about more than just destinations—it’s about forging connections and embracing cultural experiences. “As travellers increasingly seek cultural immersion, we at Roseate focus on offering diverse world cuisines and promoting understanding of our guests' varied backgrounds. Personalization is key, as we tailor experiences to individual needs while equipping our team with language and cultural skills to foster meaningful interactions,” says Kapoor. This approach not only enhances guest experiences but also fosters respect and understanding, transcending borders and contributing to a more harmonious world.
Anupam Vig, General Manager - India for Finnair says, “India's travel industry has rebounded strongly post-COVID-19, with significant growth in both domestic and international travel. To meet evolving traveller needs, the sector is rapidly adopting new technologies, particularly AI, for digital transformation. Mobile apps are increasingly used to streamline services and enhance user experiences. Companies are implementing flexible booking and cancellation policies to offer peace of mind amid uncertainties. Additionally, there's a growing focus on health and wellness tourism, prioritising traveller well-being and aligning with emerging market trends.”
Rahul Verma - Business Head (Kaara Hotels & Resorts) adds to these saying, “There is a significant emphasis on inclusivity for female solo travellers, with specialised packages enhancing safety and comfort. Additionally, the sector is accommodating both adventure seekers and those interested in sleep tourism. In response to fluctuating international travel restrictions, domestic tourism is being promoted vigorously. The record-breaking 152 million domestic air passengers in 2023 highlight this trend. Strategies include promoting travel as a whole to boost the need for accommodations, dining, and related services, thus driving substantial economic benefits and job creation in local communities.”
Enhanced Safety And Hygiene Protocols
"The Indian travel sector is evolving to meet the changing preferences of travellers through enhanced safety and hygiene protocols, the rise of digital nomadism, and the development of staycation packages.
Suneel Anchipaka, IAS, Director Tourism, Government of Goa & Managing Director, GTDC comments, “Travel companies are prioritising safety with stringent cleaning procedures and contactless services. The growing trend of digital nomadism has led to the creation of remote work-friendly accommodations and co-working spaces, especially in Goa, which also offers networking events for digital nomads. Additionally, Goa's hospitality sector is promoting staycations with attractive packages, and the state's monsoon festivals provide unique cultural experiences for travellers.”
Supporting Local Communities
Industry experts say that Despite geopolitical challenges, this resilient industry promotes domestic tourism and supports local communities by ensuring strict health protocols and leveraging digital platforms for seamless, safe travel experiences. Collaborating with local businesses, we create travel packages that highlight regional offerings.
Dimitris Manikis, President EMEA, Wyndham Hotels & Resorts comments, “Despite geopolitical challenges, our industry has demonstrated resilience with minimal impact. We're focusing on promoting domestic tourism and supporting local communities while prioritising traveller safety and well-being. Our multi-faceted approach includes collaborating with local businesses to create travel packages that highlight regional offerings and ensuring strict adherence to health protocols. Additionally, we're leveraging digital platforms to raise awareness of local attractions and facilitate seamless bookings, emphasising safety throughout the traveller's journey.
Adapting To Evolving Needs
The travel industry in India is adapting swiftly to meet evolving traveller needs by offering personalised experiences that cater to individual preferences and leveraging advanced technology to enhance the overall travel experience. This includes crafting bespoke itineraries, recommending unique destinations, and providing specialised activities, all facilitated through cutting-edge online booking platforms and mobile apps that offer real-time updates and personalised recommendations.
Sabina Chopra, COO-Corporate Travel and Head-Industry Relations, Yatra Online, says, “Tailoring bespoke itineraries, recommending unique destinations, and arranging specialised activities are key strategies. Technology integration, such as online booking platforms and mobile apps with real-time updates, enhances convenience and overall travel experience. Additionally, offering a range of budget options ensures inclusivity, catering to diverse preferences and financial capacities. This multifaceted approach keeps the travel sector dynamic and responsive to modern demands.”
BW Reporters
Indian Journalist with over two decades of experience in TV and print, writing on politics, governance, lifestyle and more
