Indian Tourism Receipt For Singapore Up 37% In FY17
India becomes the fourth largest source market in terms of visitor arrivals and third largest tourism receipts generating market for Singapore. The valuation of receipts from India for Singapore has pegged at Rs 5,293 crore in fiscal 2017, a year-on-year jump of 37 per cent. A total of 1.1 million visitors from India visited Singapore last year and contributed to the 8 per cent increase in visitor arrivals from India.
According to the tourism sector performance report by the Singapore Tourism Board (STB), Indian visitors to Singapore generated $1.1 billion in tourism receipts for the first three-quarters of 2016 - a 37 per cent increase over the same period in 2015.Looking at major components, 18 per cent was spent on shopping, 39 per cent on accommodation, 15 per cent on food and beverage and 28 per cent on other components.
GB Srithar, Regional Director, South Asia Middle East & Africa, while addressing the audience, spoke about fostering meaningful collaborations with the travel trade partners especially from secondary cities across India.
He said, “India has always been an important market for us. For the second time in a row, Singapore received more than one million Indian visitors in 2016. As the region’s middle-class becomes more affluent, there will be immense opportunities for international outbound travel and tourism, especially among families, working millennial and incentive movements. Through the road shows, we seek to renew our ties with the travel trade, entrenching existing partnerships and forging new ones. Through these partnerships, we seek to bring Singapore’s tourism offerings to our target audiences through creative promotions, and in the process, ensuring meaningful results for both our partners and the local travel trade.”
To celebrate and sustain this relationship, Singapore Tourism Board (STB) in partnership with Singapore Airlines also organized a 10-day long road show covering five cities across India.
The first road show in India commenced on 10 July in Pune and was followed by Ahmedabad, Chandigarh, Lucknow, Kolkata, and Hyderabad. The show will conclude in Colombo (Sri Lanka) on 21st July.
The road shows featured stakeholders from Singapore representing hotels, airlines, integrated resorts, attractions, Destination Management Companies (DMC) and cruise operators interacting and networking with STB’s travel and trade partners in India. There was also an update session on Singapore’s upcoming tourism offerings as well as Singapore Airlines Group’s range of cabin products and experiences.
Yvonne Low, Executive Director, The Traveller DMC said “The six city road shows have received overwhelming response and interest. Singapore continues to be a top of-mind destination and we are all ‘fired-up’ to receive more Indian visitors in the coming months with fresh products and offerings.”
Asogan Jaganathan, Assistant Head – South & West Asia Sales for Resorts World Sentosa, Singapore added “All Roadshows across India observed overwhelming response amongst the local travel trade partners and their active participation shows that Singapore is indeed a very popular destination. Specifically for Resorts World Sentosa, these events have given us a platform to discuss business opportunities with existing and new partners, as well as thank them for their fullest support in promoting our products to their clients. Lastly, we would like to convey our sincerest appreciation to Singapore Tourism Board & Singapore Airlines for organizing these road shows. ”
