IndiaMART, India’s largest online marketplace connecting buyers and suppliers announced that 60 per cent of its business is supported by visitor’s traffic through its mobile app and mobile website.
The marketplace had launched the mobile App in March, 2013 and have registered 25 lakh downloads till date.
Dinesh Gulati, Director, IndiaMART said, “The user base on IndiaMART’s marketplace comprises of over two crore buyers. B2B buying is following the B2C buying trend where mobile is becoming the dominant medium for accessing internet.”
As per the recent IAMAI report, YoY growth in mobile Internet users has been 65 per cent in urban areas and 99 per cent in rural areas.
Interestingly, now 90 per cent of users who access internet through mobile consider it as the primary device for accessing Internet.
“While the mobile internet brings a lot of opportunities to the SMB community, we will be present wherever our customers are, both online as well as on the app,” says the company in a statement.
The average time spent on the app is measured to be 7 to 8 minutes per user everyday. Android followed by iOS and Windows have seen maximum number of mobile app usage.
Apart from the top 8 cities, IndiaMART mobile app has witnessed significant traffic from cities like Jaipur, Lucknow, Chandigarh, Indore and Surat.
IndiaMART app helps to source wide range of products and services from exporters, importers, SMBs, retailers and large business houses for all types of business requirements. It is considered to be the fastest and easiest way of growing business to the next phase. It connects you with largest online marketplace of India with over 20 lakh plus verified suppliers and 2 crore plus buyers.
BW Reporters
Haider Ali Khan is an alumnus of IIMC. He holds a degree in English Journalism from the prestigious campus. His passion includes Aviation, Technology, Politics and Sports.
