India Pips Indonesia To Become 2nd Most Optimistic Market In Ipsos Survey

In the latest Ipsos Global Advisor "What Worries the World" July 2024 wave, India has improved its rank, emerging as the second most optimistic market, surpassing Indonesia. The survey revealed that 70 per cent of urban Indians believe the country is moving in the right direction, trailing only Singapore at 86 per cent.

In stark contrast, global citizens showed high levels of pessimism, with only 38 per cent feeling their country is headed in the right direction. The least optimistic markets included Peru (10 per cent), France (20 per cent), Israel (21 per cent), and Japan (22 per cent).

The Ipsos survey, tracking public opinion on critical social and political issues across 29 countries, highlighted the top concerns globally and locally. While Indians worry about unemployment (39 per cent), inflation (38 per cent), education (24 per cent), financial/political corruption (22 per cent), and crime/violence (21 per cent), global citizens are concerned about inflation (33 per cent), crime/violence (30 per cent), poverty/social inequality (29 per cent), unemployment (28 per cent), and financial/political corruption (26 per cent).

Amit Adarkar, CEO of Ipsos India, attributed India's optimism to the new central government and its focus on job creation, skilling youth, controlling inflation, and improving education infrastructure. Adarkar emphasised the government's steps, such as linking jobs to CSR initiatives and earmarking funds for skill development, as crucial in addressing unemployment and preparing the youth for various sectors.

The Ipsos survey methodology involved 29 countries with 25,520 adults interviewed between May 24 and June 7, 2024. The survey's "29 Country Average" reflects the average result for all participating countries. In India, the sample included approximately 2,200 individuals, with 1,800 interviewed face-to-face and 400 online via the IndiaBus platform.

Ipsos, a global market research and polling company, operates in 90 markets with over 20,000 employees, providing insights and understanding of citizens, consumers, patients, customers, and employees. Founded in France in 1975, Ipsos has been listed on the Euronext Paris since 1999.