India On An Accelerated Path To Become Third-Largest Economy Globally: Zoher Kapuswala, Ferrero Rocher
Ferrero Rocher may be a brand of great salience globally but in India, its competition was with well-settled category leaders. Under Zoher Kapuswalla’s marketing leadership not only did the Ferrero Rocher brand find a foothold in the market but also the likes of Ferrero Rocher Moments saw success.
This however is only a beginning for Kapuswala. India is the world’s fifth-largest economy by GDP but ranks eighth in advertising spends, leaving room for expansion. The marketing leader sees this as an opportunity for marketers and attributes India’s resilience to its consumption-driven economy and its diverse and evolving population.
Accelerated Growth
Kapuswala believes India is on an accelerated path to becoming the third-largest economy globally, reflecting a similar trajectory in advertising spending. He believes newer technologies will aid in this transition.
Marketers have newer tools today to harness the power of data for personalised marketing and mass customisation. Marketers are also finding new ways to navigate the complex data landscapes.
Kapuswala also underscores the growing importance of sustainability in marketing. Purpose-driven brands resonate with consumers and sustainability initiatives are crucial for companies looking to differentiate themselves in a crowded marketplace. Kapuswala’s growth tip is to stay connected with consumers, shoppers and retailers while remaining open to innovation and trends.
