Meta has revealed that India has become its largest AI market, demonstrating the country's fast use of artificial intelligence technology. CEO Mark Zuckerberg disclosed this key milestone during Meta's second-quarter earnings conference, emphasising the company's growing presence in India.
Susan Li, Meta's Chief Financial Officer, highlighted the impact of AI on user engagement in India, namely on WhatsApp. "We are seeing particularly promising signs on WhatsApp in terms of retention and engagement, which has coincided with India becoming our largest market for Meta AI usage," Li told me. This result illustrates how Meta's AI integration improves user experience and engagement.
Meta has substantially expanded the scope and capabilities of its AI helper, Meta AI. The assistant now supports seven more languages namely- Hindi, French, German, Italian, Portuguese and Spanish. Meta AI may be accessed through major platforms including WhatsApp, Instagram, Messenger and Facebook. "The AI assistant Meta AI is now available in seven new languages, including Hindi, and has become more creative and smarter," Meta stated, demonstrating its dedication to inclusion and user ease.
Zuckerberg also emphasised the success and engagement of Threads, Meta's text-based social networking platform. Advances in generative AI have also been made, with capabilities such as Imagine Edit, which allows users to edit AI-generated pictures, being rolled out in the United States. "Beyond Generative AI, the Threads community also continues to grow and deepen their engagement, as we ship new features and enhance our content recommendation systems," he said.
Zuckerberg also voiced confidence in Meta AI's ability to become the most popular AI assistant by the end of this year. He also emphasised Meta's ambition of allowing people to design their own AI experiences. "An important part of our vision is that we're not just creating a single AI, but enabling lots of people to create their own AIs," he said. "And this week we launched AI Studio, which lets anyone create AIs to interact with across our apps."
Meta's financial performance in Q2, with a 22 per cent year-over-year growth in sales, demonstrates the company's ability to navigate the changing tech market and its expanding emphasis on AI innovation. India's rise as Meta's largest AI market indicates the country's potential to become a worldwide centre for AI development and adoption, which strengthens Meta's strategic investments and activities in the area.
