Idea Cellular has announced the expansion of its high-speed 4G LTE services across 29 towns of Tamil Nadu and 37 towns of Andhra Pradesh and Telangana.
The company has expanded its 4G LTE service footprint to 20 districts, covering 30 per cent of Tamil Nadu and 18 per cent of Andhra Pradesh and Telangana’s total population in two months.
"Since the last week of December 2015, Idea has rapidly rolled out its high-speed 4G LTE network to cover 8 major markets in India. By March 2016, our services will extend to 2 more key markets namely, Maharashtra and Goa, and North East, and by June 2016, Idea’s 4G footprint will cover 750 cities across 10 telecom circles," said Ambrish Jain, deputy managing director of Idea Cellular.
Idea is also slated to advance its 4G LTE services to Coimbatore, Pondicherry, Nizamabad and Karimnagar shortly.
In December 2015, Idea had announced the launch of 4G LTE services in all 4 telecom circles (5 states) of South India, namely Kerala, Tamil Nadu, Andhra Pradesh and Telangana and Karnataka.
Earlier this month, the company launched services across 4 more circles (5 Indian states) – Madhya Pradesh and Chhattisgarh, Haryana, Punjab and Odisha, expanding its 4G LTE service footprint to 8 telecom service areas.
Idea Cellular currently holds 1800 MHz 4G spectrum in 10 telecom circles which cover 50 per cent of telecom market and also contribute to over 60 per cent of Idea’s gross revenue.
Sashi Shankar, chief marketing officer of Idea Cellular, said, "Idea customers with 4G devices in these 183 towns can now start experiencing superfast speeds by simply upgrading their existing SIM cards to new 4G SIM cards. Idea has also partnered with leading handset manufacturers and e-commerce retailers for special data bundling offers on new 4G smartphones."
BW Reporters
Haider Ali Khan is an alumnus of IIMC. He holds a degree in English Journalism from the prestigious campus. His passion includes Aviation, Technology, Politics and Sports.
