The valiant, highly committed and spirited Swati Bhargava is the Co-founder of CashKaro.com - India’s largest Cashback & Coupons site. As an entrepreneur she has withstood several ferocious storms that were disguised as adversities and prided herself by fighting them thereby catapulting herself into the elite ranks of India’s admired entrepreneurs. Swati is honored to be amongst the top 5 women trailblazers in Indian ecommerce industry by Economic Times and is also an acclaimed Social Media influencer. She was also nominated amongst the Top Young Business Women 2016 by CNBC-TV 18. In a country like India where Savings & Great Bargains are the prerequisites for a successful transaction, her vision to make CashKaro the ‘Easiest & Smartest Savings destination for Shoppers, both Online and Offline’ will continue to dominate in the coming years.
Swati is a graduate from London School of Economics (LSE) with a BSc in Mathematics and Economics. She then worked at Goldman Sachs London within the Investment Banking division and at the Executive Office where she managed the client engagements and relationships for the Co-CEOs of Goldman Sachs International, Richard Gnodde and Michael Sherwood. Working closely with the senior management boosted her confidence and enhanced her communication skills.
In her current role, Swati leads the marketing activities, brand communication, customer and investor relations. She also spearheads the expansion of CashKaro.com into different verticals.
Swati’s leadership style can be cited as both Democratic and Delegative or laissez-faire. She is a leader with inspiration as opposed to intimidation. An ardent believer in ‘positive thinking can create life-changing results’, Swati believes that appreciation brings out in people what criticism can’t. She trusts in accentuating the positive and utilizing the mistakes as opportunities for continued improvement. Data-driven feedback and logical reason are the checkpoints Swati practices to counter faulty decisions at work.
In 2011 Swati started her first venture Pouring Pounds – a Cashback & Vouchers site in the UK. Witnessing the burgeoning e-commerce industry, she along with her husband & co-founder Rohan started CashKaro.com in India. CashKaro.com is the only VC backed cashback site in India and has raised close to $5 million till date; funded by Ratan Tata and Kalaari Capital. She came across stereotypes that questioned her ability to work in tech or finance or simply her stability at work. This didn’t stop her as she believes that gender does not define performance and one’s ability should be measured based on merit. Though she also believes that managing a work-life balance as an entrepreneur is always challenging.
Till date CashKaro has credited over Rs 35 crore as cashback to its valued users and has enabled more than Rs 1000 crores of sales to partner retailers.
CashKaro is a one stop savings destination for on all online shopping enabling its members to compare prices and discover products across 1500 shopping sites including Amazon.in, Flipkart, Paytm, Shopclues, Myntra & more. Despite some recent hiccups, there is little doubt that the e commerce revolution will gather momentum as new online and offline models are created by innovative and daring entrepreneurs. Besides, the value conscious Indian consumer will always be looking for discounts as well as maximum value for money spent. This will ensure Swati Bhargava has many busy and fulfilling years ahead.
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