Gujrat-based Havmor Ice Cream on Tuesday announced its entry in New Delhi and North India. The brand will invest Rs 100 crore over the next 36 months which included a new state-of-the-art manufacturing facility in Faridabad and a production capacity of 1 lakh litres of ice cream per day. This new facility will increase an overall production capacity to 3.5 lakh liters of ice cream per day.
Commenting on the new market entry and diverse range of innovative products, Pradeep Chona, Chairman & Managing Director, Havmor Ice Cream, said, “We are happy to announce Havmor’s 8th market in India. We are confident that within no time, it will reach every part of the city; gradually capturing the taste buds across North India.”
Havmor’s growth plan aims at exploring newer markets and strengthening its presence across India with an aggressive expansion plan which includes over 100 ice cream parlours and 10,000 retail outlets.
Ice cream manufacturing facility at Faridabad aims to complete the first phase by December 2016. In addition to the two plants in Gujarat, the new manufacturing facility will streamline the production as well as efficient distribution across the northern market.
Ankit Chona, Managing Director, Havmor Ice Cream, said, “As part of our exclusive retail expansion, we are planning to open 10 exclusive ice cream parlors in New Delhi by June 2016 and another 25 by the end of the year. The group has grown to Rs 450 crore in the last fiscal and aims to increase the turnover to Rs 1000 crore by 2020.
